AUTOMATED MARKETING
Improve your marketing productivity

If your company operates branches, franchises or other semi-autonomous divisions, you know how difficult it is to distribute meaningful marketing data to local managers and to ensure that it’s used effectively. It doesn’t have to be that way.

Through our Sonar Response Marketing division, we can help you eliminate the hassles of distributed marketing with ProspectView, a powerful Web-based marketing system that enables you to:

• Control your direct marketing campaigns
• Mitigate compliance risks
• Supply local managers with up-to-date prospect data online and around the clock
• Identify the best prospects from our fresh, comprehensive databases
• Customize data usage options to fit the needs of your enterprise

ProspectView boosts your ROI

ProspectView links directly to Altair’s multi-sourced database,
which contains extensive records on virtually every consumer household and business in the U.S. By importing your customer list into our system and appending relevant data to each record, we can generate a profile of your best customers. Then we’ll use that intelligence to build mathematical models that will enable you to pull prospects who share those attributes from our combined databases. The result? You’ll use fewer resources and achieve more sales.

Just look at what you can do from your desktop with ProspectView:

• Investigate new markets or define new sales territories
• Pull targeted lists using our custom models and rooftop mapping capabilities
• Run real-time counts, marketing scenarios and reports
• Make decisions based on real-time marketing data
• Send e-mails to your prospects and customers with our opt-in e-mail records
• Monitor campaign results, including response and conversion analysis

To learn more about ProspectView, contact our Sonar Response Marketing experts.

Sonar Response Marketing, a division of Altair Data Resources, provides automated database marketing tools to medium and large businesses seeking affordable and scalable solutions.