by Dave Hadaway | Jun 15, 2023 | Data Marketing Trends
As we continue to navigate through the post-pandemic world, businesses and banks are facing a plethora of challenges in trying to remain sustainable in such an uncertain environment. One of the most significant challenges that financial institutions, especially banks,...
by Dave Hadaway | Jun 8, 2023 | Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing
As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One tool that has emerged as a powerful solution is the credit trigger. What is a Credit Trigger?A credit trigger is a data-driven...
by Dave Hadaway | May 4, 2023 | Data Marketing Trends
As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One tool that has emerged as a powerful solution is the credit trigger. What is a Credit Trigger?A credit trigger is a data-driven...
by Dave Hadaway | Apr 27, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Targeting and Segmentation
As consumer loan markets experience dramatic changes in recent years, you must remain informed of the latest trends. 2023 is a fascinating year for consumer lending, as demand among both institutional lenders and borrowers continues to be incredibly high while...
by Dave Hadaway | Apr 10, 2023 | Data Marketing Trends
The banking, mortgage, and consumer lending space is constantly evolving. With the emergence of new technologies and data-driven insights, it’s becoming increasingly important for businesses in this space to stay up-to-date on the latest trends. One of the most...
by Dave Hadaway | Mar 15, 2023 | Data and Analytics
Automation has been transforming the financial services industry at an unprecedented pace. With the rise of new technologies such as robotic process automation (RPA), machine learning (ML), and artificial intelligence (AI), financial services organizations are...
by Dave Hadaway | Mar 1, 2023 | Data Marketing Trends
How do you turn your valuable consumer data into cash flow? It’s a question that every marketer wrestles with. The good news is, there are several ways to use consumer data to create email campaigns that improve retention and acquisition rates. In this blog...
by Dave Hadaway | Feb 22, 2023 | Alternative Credit, Data and Analytics, Direct Marketing, Lead Generation, Mortgage Marketing, Prospect Data, Retention Marketing
The Fair Credit Reporting Act (FCRA) is an important piece of legislation that outlines the rules and regulations for how and when businesses can offer credit to their customers, specifically for “firm offers” of credit that must comply with various...
by Dave Hadaway | Feb 15, 2023 | Data Marketing Trends
There’s a gold mine of potential customers in your audience, and if you can identify them, you can generate more leads for your business. Segmenting your audience is the best way to do this, and it doesn’t have to be complicated or time-consuming. Let’s dive in and...
by Dave Hadaway | Feb 9, 2023 | Data Marketing Trends
Direct mail is a tried and true method of marketing that not only can help your business reach potential customers, but also allows you to interact with existing customers in a more personalized way. In today’s digital age, it’s easy to forget this important marketing...
