Ensure your marketing meets federal regulations

In the past few years, Federal and state governments have moved to protect consumer privacy by regulating how marketing companies collect and use consumer data. Altair is committed to maintaining full compliance with all regulatory laws and guidelines including:

• Fair Credit Reporting Act (FCRA)
• Gramm-Leach-Bliley Act (GLB)
• Shelby Amendment
• Federal Trade Commission’s Do Not Call Registry
• Direct Marketing Association’s Mail and E-mail Preference Services

What we do to protect you and your customers

Our compliance specialists are familiar with current regulations and will work closely with you to ensure your marketing efforts comply with the latest rules. Some of the compliance measures we take include:

• Training personnel in privacy protection and basic compliance procedures
• Suppressing client’s in-house Do Not Call names from their marketing lists
• Scrubbing our lists of names based on the most current Federal Do Not Call and Mail Preference data
• Maintaining a secure environment for data collection, storage, and usage
• Reviewing client’s direct mail items and telemarketing scripts for compliance with FCRA or other regulations
• Consulting with our legal advisors to ensure we meet all applicable privacy laws

Although these measures should prevent any compliance problems, you should consult your legal team whenever you have a questions about procedures or regulations.