Data-Driven Marketing for Healthcare

It’s simple. We help healthcare providers make better, smarter decisions to grow. 

To acquire more patients.  To determine the right location to build a facility.  To measure the effectiveness of marketing efforts and maximize ROI.  And more.  Intelligence for growth.

Healthcare has undergone dramatic change, and change will continue.  The old marketing strategy of “build it and they will come” is now a path to extinction.  Today, the consumer is king.  Our prospective patients have choices.  Lots of them. 

Smart decision-making is informed by patient-centric, data insight.  That’s where we can help.

Our Strategic Solutions Stack can be accessed to provide discreet, standalone services and deliverables or as a comprehensive end-to-end marketing solution.

Relevant and Actionable Data

We maintain one of the most comprehensive databases of US consumers comprised of over 127 million households and 285 million individuals with specific data to help you reach the right audience for your need.

  • Demographics
  • Interests and behaviors
  • Product and service usage
  • Ailments and conditions
  • Social determinants of health
  • Ability to effect and sustain change
  • Ability to pay

Our data assets include both regulated and unregulated data.  Use of regulated data is restricted to specific parties and uses.  We can work with you to determine the best data that can be used for your business purposes.

Strategic Analytics

We provide specific analytical services to support our healthcare client’s needs and objectives.

  • Site selection
  • Propensity models
  • Patient profiling
  • Patient segmentation
  • Market assessment and planning
  • Marketing campaign measurement

Marketing Activation

We provide targeted marketing solutions to reach current, lapsed and prospective patients.

  • Direct mail
  • Email
  • Digital display

Industries/Experience

We serve healthcare providers of all kinds.

  • Hospitals and hospital systems
  • Urgent care
  • Dental
  • Veterinary
  • Behavioral health

We also work with payers and employers.

What We Do

Our core purpose is leveraging highly responsive and multi-sourced data combined with insightful analytics and custom data processing tools to help marketers create and manage successful acquisition and retention marketing campaigns. Our top solution suites include:

Consumer Data

Our National Consumer Database is the most complete data repository built for marketers to provide the best coverage, accuracy and predictive buying behaviors on billions of consumer data leads to leverage in your acquistion targeting.

Pay for Performance Marketing

A dynamic credit data solution for lenders, we provide a turnkey solution for handling direct mail, email or digital campaigns where you only pay for what you close, saving you valuable time, money, and leads.

Prospect Databases

We help marketers define their trade area, create custom targeting response models, measure market performance and provide actionable insight into who and where your best customers are using leading technology. 

Credit Data

CreditReady is our proprietary tri-bureau credit data solution – from pre-screen data to loan trigger data, CreditReady is a powerful financial lead generation tool providing instant, online access for marketers and lenders to increase their pool of qualified prospects.

Data Science

Our emphasis on customer intelligence has produced data-driven solutions for almost twenty years. Our industry experts provide extensive analytic strategy to empower marketers to truly access the power of their own data

Real-time Data Technology

Data is power when you have access to the freshest and accurate data.Our real-time and instant data enhancement solutions tie to either credit or demographic data to help you identify clients and score leads on-the-fly.

New Mover Data

Our new mover suite, Moving Prospects, lets our clients in the door first to market  homeowners, renters, and even pre-movers – allowing you to reach this high-value and fleeting audience before your competitors do with the largest, freshest and most accurate mover file available on the market.

Digital Marketing

From Facebook to Google, our proprietary household targeting places ads in front of the best qualified, most responsive prospects for your products.

Site Selection

Where you locate your business can make or break your success.  We help you identify your best customers, where they are concentrated and where your best potential sites are.