Data is today’s oil.

Successful marketers today must be data-driven.

Combining your customer data with our extensive data assets yields
actionable insight and targeted audiences to drive superior marketing
results for your organization.

You can't improve what you don't measure.

Accountability is critical in marketing today
and a data-driven approach requires accurate
measurement of results that is meaningful and actionable.

All prospects are not alike.

Smart marketing requires focusing marketing efforts
on targets with the greatest propensity and value.

Nothing happens until something moves. - Einstein

The right data and strategy are important,
but results only come through execution
and deployment.

Our online platforms and real-time APIs
can help you integrate our powerful data
into your ongoing sales and marketing process.

Market smarter.

Today’s marketers know they must be data-driven, but too many can be misled
by a flood of extraneous data points.

For 20 years, we’ve helped clients (and their agencies) to leverage the right data
and create strategy that actually works.

Better Data = Better Decisions
Better Strategy = Better Results

The Altair Data-Driven Marketing Process:

You can’t improve what you don’t measure. We help you measure the real impact of your marketing efforts in financial terms and apply learning to drive improvement.
Marketing execution is where the rubber meets the road. You can seamlessly deploy our data solutions using our technology resources or we can help you with the deployment.

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Strategic understanding is key to this process as it turns intelligence into wisdom. Use our industry experience and marketing know how to help you create a strategy that gets results.

Our process starts with an exceptional breadth and depth of actionable data including household- and individual-level demographic, behavioral, and credit data that allows you to reach new customers.
We then turn that data into intelligence, applying advanced modeling and analytics to identify high propensity prospects, determine optimal locations and more.
3 OF THE TOP 10 MORTGAGE LENDERS
3 OF THE TOP 5 HOSPITALS AND HEALTH SYSTEMS
21 YEARS IN THE DATA SCIENCE BUSINESS
2 OF THE TOP 10 CONSUMER LENDERS
CREDIT DATA FROM ALL 3 MAIN BUREAUS

Our customers trust us to maximize the power of their data to make informed decisions in a complex and ever-evolving digital world.

Founded in 2001 by top industry experts, Altair’s mission is creating successful and innovative marketing campaigns through a unique combination of better data and better strategy.

Get more from your marketing investments by using data insight that delivers high impact results.

“Altair has done a phenomenal job keeping up with our always changing requests and ensuring our volume remains high. We are mailing out record counts and the process has been smooth sailing with the Altair staff and platform.  Sales have been up, and we couldn’t be more pleased with the product!” General Manager

Lead Fulfillment

“Altair is a great partner and an extension of our marketing team. They’ve helped us refine and improve our patient acquisition and retention strategies. Our direct mail program is on track to dramatically outperform prior results. Altair has brought fresh thinking, high-powered analytics and excellent teamwork coupled with flawless execution of a highly complex program. I’d definitely recommend Altair’s analytics team to anyone.” Jody Martin

CMO, Smile Brands

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Home Equity Lines of Credit

Home Equity Lines of Credit

With Altair's advanced targeting capabilities, we can find qualified consumers who can benefit from home equity line of credit. Let Altair help you grow your business! Visit altairdata.com for more information about the depth of our data. #altairdata #datamarketing #AltairMakesDataEASY #data #marketing #digitalmarketing #marketingdigital #leadsgeneration #innovation #technology #datascience
5 Trends in Data Marketing

5 Trends in Data Marketing

Title: 5 Trends in the Data Marketing Industry | Altair Data Meta Description: As data becomes more and more complex, businesses are turning to data marketing to help them make sense of it all. Here are five trends in data marketing that you need to be aware of.
The Benefits of Tri-Bureau Data

The Benefits of Tri-Bureau Data

If you're like most people, you probably think of the credit bureaus as three separate entities. And while it's true that Experian, Equifax, and TransUnion all collect and maintain their own data, there are actually a number of benefits to working with all three bureaus at once. Here at Altair Data, we've built strong relationships with all three credit bureaus, and we believe that our tri-bureau approach provides our clients with a number of advantages.