2019 Housing Market Trends
The approaching year is one filled with uncertainty for those in the real estate industry; with many buyers beginning to pump the brakes on home buying after failing to meet an expectation of a historically competitive market this year. Instead, mortgage applications have fallen to a four year all time low as home buyers are […]
How Lenders Miss 25% of Their Ideal Prospects
One problem that many consumers face in today’s financial landscape is building enough credit history to qualify for better loans. 25% of American consumers fall under the criteria of “thin file” prospects. Essentially, they have fewer than 5 items in their traditional credit histories, making it more difficult for them to qualify and be approved […]
Implementing Consumer-Lending Behaviors Into Your Marketing Strategy
Consumer lenders are seeing a significant rise in popularity and are leading the way in the ever-changing landscape of financial institutions and loan originations.
How To Use Data To Increase Auto Sales
Did you know that there were 54 million consumer vehicle sales in 2017? With this amount of volume, it can be easy to get lost in the details of how to target such a large audience, so we’ve made it easy for you. There are some simple data-driven techniques that can vastly improve your marketing […]
Using Real Time Data to Originate More Loans
No matter which sector of the financial industry you’re in, if you’re targeting prospects for mortgage loans, payday loans, installment loans, consumer finance loans, etc., one of the most important ways to create valuable target segments and market accurately and effectively, is through using tri-bureau credit data in order to pull your best prospects. A consumer’s credit […]
Growing Your Audience With New Mover Campaigns
12% of the population moves per year. That’s about 36 million people. New movers — whether renters or homeowners, are a valuable demographic to keep in mind when marketing. Think about it: new movers need a new cable provider, hairstylist, grocery store, healthcare provider, pharmacy, pet care providers…the list goes on and on. Being the first […]