CreditReady

Tri-Bureau credit data, built for marketing action.

Reach more qualified prospects with the industry’s most complete, campaign-ready credit data platform, designed for speed, scale and results.

Credit Data

CreditReady: The industry’s most complete credit solution.

Tri-Bureau Depth

Combine Experian, TransUnion, and Equifax data—plus 3 public and 4 alternative credit sources—for unmatched precision

5,000+ Attributes

Includes trended data, custom scoring, mortgage predictors, loan behaviors (like transactor vs. revolver), and more.

Daily Refreshes

Unlike weekly or monthly updates from others, our data stays current—so you’re always reaching in-market consumers.

Trigger Alerts

Know when a consumer applies for credit (mortgage, HELOC, auto, personal loan) within the past 24 hours—tri-bureau sourced.

FCRA-Compliant

Campaigns built for firm offers of credit (Prescreen) or monitored accounts always follow regulatory best practices, with seamless workflows to match.

Predictive Models

Ready-to-use scores for HELOC, mortgage, refinance, reverse mortgage, personal loans, and credit cards.

Key Benefits

Smart credit marketing, built for real-world results.

Uncover up to 50% more prospects

Get Experian, Equifax, and TransUnion side-by-side—with visibility into overlaps and access to public and alternative sources when needed.

Campaigns live in hours

With real-time counts, same-day prescreens, and self-serve tools, you move 5–10x faster than with traditional vendors.

Target with precision

Start with consumer signals like life events, then apply credit data to reach qualified prospects most likely to convert.

Boost conversion rates

Clients using Altair’s custom models and credit + consumer data targeting regularly see 30–40% gains over legacy data providers.

Built by marketers, for marketers

From flexible pricing and delivery options to self-serve tools and custom support, everything we build is designed to work the way you do.

Omni-channel ready

Whether you’re running direct mail, email, phone or digital campaigns, our audiences are ready for activation.

Use Cases

Find, qualify & convert now.

Altair supports the full campaign lifecycle across channels and strategies. Whether you’re building an audience or responding to a trigger, we’ve got the data—and delivery—to make it happen.

Run FCRA-compliant firm offers of credit using tri-bureau credit data and our platform tools.

Stay ahead of customer behavior changes with real-time credit and non-credit alerts for trigger-based campaigns.

Create highly targeted prospect lists using consumer, credit, property, and behavioral data.

Reach consumers at moments of high intent—like new movers, new homeowners, or major milestones.

Prioritize your outreach with ready-to-use or custom AI-powered predictive models for response, conversion, or loan intent.

Build audiences once and activate them across mail, email, phone and digital.

This is what better looks like.

Full Picture

Tap into credit and non-credit data on over 250M+ individuals and 170M households.

Real-Time Access

4600+ marketers rely on DataCloud for fresh credit, trigger and audience data.

Seamless Processing

Go from list to launch 3X faster with streamlined credit processing that can save you weeks.

Credit + Consumer

Solving the half-picture problem.

Most data providers force a tradeoff: know who qualifies, or know what matters to them. Altair delivers both. In addition to our CreditReady tri-bureau offering, we deliver DataReady, our 1000+ attribute consumer marketing file covering demographics, lifestyle, behavior, property, and more.

Credit Data Processing

Move from list pull to launch 3X faster.

The Old Way
The Altair Way
Multi-vendor daisy chain
Unified prospect database & processing
Total timeline = 30-45 days
Campaign-ready in 5-14 days
Selections made before true visibility
Apply suppressions, flags & logic upfront
Delayed, siloed bureau insights
Instant view of bureau audience overlap
Scattered files, vendors & PII appends
From blind to mail-ready with in-house PII
Manual merge/purge by third parties
Automated data processing built-in at scale
30-day delays for targeting changes
Flexible criteria updates in 3 days
Risky bureau coordination
Synchronized, deadline-safe execution
Typically limited to the big 3 bureaus
Alternative data sources easily integrated
No campaign history to reference
Full cross-bureau campaign history

Altair helped our agency grow from 3 clients to over 20 by managing complex multi-bureau credentialing with precision, speed, and flexibility.

Strategic Account Director, Leading Direct Marketing Agency

Self-Serve Platform

DataCloud: Access the audiences you need on-demand.

Altair’s DataCloud puts tri-bureau credit data, consumer insights, and real-time triggers at your fingertips, no IT required. Build audiences, run counts, and activate campaigns in a single, marketer-friendly workspace. Whether you need firm offers, behavioral triggers, or custom segments, it all starts here.

Your partner for real growth.

Financial Services & Lending

Identify, qualify, and convert high-intent prospects.

Banks & Credit Unions

Grow, engage, and protect your portfolio.

Consumer & Home Services

Reach the right prospects at the right moment.

Direct Response Agencies

Simplify workflows and expand your offerings.

FAQs

You have credit data questions. We have answers.

Tri-bureau credit data pulls from Experian, Equifax, and TransUnion, giving you the broadest credit visibility available. With all three bureaus represented, you reduce blind spots, increase match rates, and unlock up to 50% more qualified prospects compared to single-bureau data.

Prescreen (also called firm offer of credit) helps you reach consumers who meet credit criteria at a moment in time, ideal for proactive acquisition campaigns. Monitoring or trigger data alerts you when someone has recently applied for credit, so you can respond fast with relevant offers. Both are FCRA-regulated and available via Altair.

Yes—with the right approach. At Altair, marketers can use consumer data to build smarter lists before credit is applied, or use it after for better segmentation and messaging. Our workflows are designed to meet FCRA requirements at every stage.

Clients using Altair’s tri-bureau credit data plus non-credit insights often see 30–50% more qualified prospects, faster campaign turnaround, and up to 35% higher conversion rates.

The Fair Credit Reporting Act (FCRA) governs how credit data can be used in marketing. Altair bakes compliance into every workflow so whether you’re running prescreens or triggers, you can move quickly and stay protected.

Discover how seamless credit marketing can be.