DataReady is Altair’s national consumer marketing database with 1,000+ attributes across 250M+ individuals and 170M households. Demographics, behavior, property, and life triggers, it’s everything you need to define and refine your audience.
Covering 250M consumers and 170M households, data includes demographics, lifestyle traits, wealth and income, household makeup, purchase behaviors, financial product usage, ITA datasets, and more.
Build ideal audiences by behaviors, financial status, or lifestyle. You can even filter using credit data. Perfect for both broad & niche targeting.
Monthly refreshes keep your targeting sharp and your campaigns relevant.
Use DataReady to build new prospect lists, enrich CRM data, power lookalike modeling, or guide creative and messaging.
Available through Altair’s DataCloud for self-serve audience creation—or delivered via feed or API directly into your systems.
Use over 1,000 attributes to target and segment, from demographics and lifestyle to property and purchase behavior.
Target people during key life moments like moving, marriage, career changes or starting a new family.
Find high-potential prospects missed by credit-only filters, including renters and thin-file consumers.
Use interests, household dynamics and life stage data to tailor creative that actually stands out.
Perfect for lead gen, digital activation and ITA campaigns. No credit pull or FCRA workflow needed.
Use standalone or paired with CreditReady data, delivered via DataCloud, API or custom integration.
DataReady supports every stage of audience-based marketing—from prospecting to modeling to activation. Whether you’re launching a new campaign or optimizing an existing one, we’ve got the insights to help you move with purpose.
Find the right people faster using demographic, lifestyle, behavioral, and property data.
Monitor your current database for key moments and lifestyle shifts to trigger always-on messaging.
Time your outreach to key life changes like moving, new homeownership, or growing households.
Append key attributes to your customer or prospects, in either batch or real-time.
Leverage our ready-to-use models or create predictive models for response, conversion and customer value.
Push DataReady audiences to direct mail, email, phone and digital channels quickly.
Access 1000+ attributes, including 60+ Mosaic segmentation clusters for a rapid path to execution.
4600+ marketers rely on DataCloud for fresh credit, trigger and audience data.
Turn raw leads into ready prospects with real-time appends for lifestyle, demographics, and contact data.
Altair delivers the full picture—credit, consumer, and context—so you can stop choosing between qualification and intent. DataReady gives you the who, what, and why; CreditReady adds the can-they-qualify layer marketers need to act with confidence. Together, they power high-performing campaigns built on real consumer intelligence.
VP of Strategic Alliances, Performance Marketing Agency for FIs
DataReady is powerful on its own, but inside DataCloud, it becomes unstoppable. Build segments, explore triggers, and activate audiences across every channel without waiting on anyone. It’s everything you need to launch with precision and move with confidence.
Consumer marketing data includes demographic, lifestyle, behavioral, and property information used to build and segment audiences for targeted campaigns. Altair’s DataReady file includes over 1,000 attributes across 250 million individuals.
Life event data helps you reach people at moments when they’re most likely to act—such as moving, getting married, or having a child. These signals can be used to improve timing, relevance, and response in both direct mail and digital campaigns.
ITA (Invitation to Apply) data is used for non-credit, non-FCRA marketing campaigns. It’s ideal for prospecting, lead gen, and digital activation. FCRA-regulated data, like prescreen or trigger data, requires additional compliance steps and permissions.
Absolutely. DataReady is a standalone, non-FCRA data asset built for targeting, segmentation, and modeling. It’s perfect for marketers who want to run campaigns without needing a credit pull.
