INSIGHTS & MODELING

Transform customer insights into campaign impact.

Understand what makes your best customers unique, and use custom predictive models to pinpoint more just like them.

CUSTOMER INSIGHTS

See your customer in high-definition.

Uncover what makes your best customers tick. Our deep-dive insights reports reveal what truly sets your audience apart so you can focus marketing spend where it matters most.

Profile Reports

Compare specific audiences, like responders vs. non-responders, across 20+ demographic, financial, and behavioral traits

Trade Area Mapping

Pinpoint high-value geographies around locations, branches or key ZIPs

Custom Dashboards

Monitor campaign performance by audience, channel, and offer with dynamic Tableau visualizations

MODELING

Turn top customers into a repeatable formula for growth.

We’ve sat in your seat, so we know what it takes to turn data into real marketing results. Altair’s team of former marketers and data scientists builds custom lookalike models fast, using deep, real-world variables to find converters.

1

Define your winners

Share past campaign data or a customer file. We’ll take it from there.

2

Spot the standouts

Our expert data science team analyzes billions of data combinations to identify the traits that differentiate your audience.

3

Model, score, and predict

In combination with AI-driven advanced predictive modeling techniques, we rank prospects by how likely they are to say “yes.”

4

Segment like a pro

Break prospects into intelligent tiers to meet your budget and performance goals across channels.

5

Deploy and dominate

Launch campaigns, from direct mail to digital, and track results with precision matchback reporting.

Altair’s Signature Proccess

Our GOAL ebook reveals how we make your success repeatable.

35% more conversions. Same budget.

For every 100 customers you’re converting today, you could be winning 135 simply by leveraging Altair custom models.

 

That kind of lift doesn’t happen by chance. It’s powered by our GOAL Framework: Gather, Organize, Analyze, Learn.

Gather

Collect your past campaign and responder data

Organize

Clean, enrich, and profile to uncover predictive traits

Analyze

Build and validate custom models with 5,000+ attributes

Learn

Activate campaigns across channels and continuously optimize

Questions to sharpen your modeling strategy

Before you invest in new prospecting models, ask yourself

Altair helps answer these questions with data science rigor, but thinking them through upfront ensures your modeling approach aligns with business outcomes, not just math.

Learn more. Find more. Convert more. Repeat.