by Dave Hadaway | Aug 11, 2025 | Data and Analytics, Mortgage Marketing
The American Dream of homeownership has become dramatically more challenging for first-time buyers, with striking differences between the housing boom of 2004 and today’s constrained market. The Bottom Line: A Generation Delayed The most startling transformation...
by Dave Hadaway | Oct 16, 2023 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing
My second job out of school was working for Deluxe Check Printers calling on banks in Alabama. One of my favorite banks was an independent bank in Guntersville Alabama. This particular bank was your typical bank, friendly hometown bank with conservative...
by Dave Hadaway | Oct 9, 2023 | Acquisition Marketing, Data Marketing Trends, Search Marketing
For all of you Apple users out there, have you ever wondered when you pull up your Safari browser what search engine is delivering you the magical responses to all of your questions? If you haven’t gone into your settings, then the default search engine on your...
by Dave Hadaway | Oct 6, 2023 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Predictive Analytics, Prospect Data, Targeting and Segmentation
“If I owe you a pound, I have a problem; but if I owe you a million, the problem is yours.”- John Keynes That’s right, America. We have now surpassed $1 trillion in collective credit card debt. In the words of the 1970’s band Kool & the Gang,...
by Dave Hadaway | Sep 18, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, Predictive Analytics, Retention Marketing
Will the 2024 Presidential Election Move Interest Rates Lower? With mortgage rates hovering around 7%, housing prices at an all-time high in many places, the question many are asking, “When will mortgage rates go down?” And by go down, most Americans would...
