HELOC: An Undervalued Product Offered by Banks
Most homeowners have a low-interest rate first mortgage in today’s current market that they don’t want to touch. They have a lot of equity due to the high home price appreciations. And they are beginning to need cash. This is the perfect storm for offering home equity lines of credit or HELOCs. HELOCs are an […]
How to Retain Your Mortgage Clients with Today’s Low Mortgage Rates
Interest rates have dropped below 4% and have sunk into the low 3’s. Over 24 million homeowners with an outstanding mortgage have a first mortgage rate above 4%. Looking at credit scores and current standing, about 13 million of these homeowners are viable refinance candidates. These are your customers! How do you keep them in […]
Direct Marketing During COVID-19 Quarantine
This past month has been the most unique and life-altering that most Americans have felt in their lifetime. Shelter-in-place orders are common across the country challenging businesses of all sizes as their revenues have declined. Some businesses have responded by delaying or cancelling marketing. However, other businesses have made the most of a bad situation […]