How To Use Data To Increase Auto Sales
Did you know that there were 54 million consumer vehicle sales in 2017? With this amount of volume, it can be easy to get lost in the details of how to target such a large audience, so we’ve made it easy for you. There are some simple data-driven techniques that can vastly improve your marketing […]
Using Real Time Data to Originate More Loans
No matter which sector of the financial industry you’re in, if you’re targeting prospects for mortgage loans, payday loans, installment loans, consumer finance loans, etc., one of the most important ways to create valuable target segments and market accurately and effectively, is through using tri-bureau credit data in order to pull your best prospects. A consumer’s credit […]
Growing Your Audience With New Mover Campaigns
12% of the population moves per year. That’s about 36 million people. New movers — whether renters or homeowners, are a valuable demographic to keep in mind when marketing. Think about it: new movers need a new cable provider, hairstylist, grocery store, healthcare provider, pharmacy, pet care providers…the list goes on and on. Being the first […]
Building an Effective Acquisition Campaign: Measurement and Analytics
Before your campaign even begins, you’ll want to have set benchmarks in order to measure your campaign results and monitor over time to see where you’re landing in comparison to your goals, both throughout the campaign and afterwards.
Building an Effective Acquisition Campaign: Messaging And Marketing Channels
If you haven’t checked out the first part of this series on how to establish your audience and understand your targeting goals, read it here: Part 1: Understanding The Market. Marketing Channels Once you know who your audience is, and what their needs are that your product or service is addressing, it’s time to move […]
5 Marketing Strategies To Attract First-Time Home Buyers In 2019
Millennials are on the rise as first-time home buyers, and it’s important to know who comprises that audience and the most effective strategies to reach them.