by Dave Hadaway | Feb 15, 2023 | Data Marketing Trends
There’s a gold mine of potential customers in your audience, and if you can identify them, you can generate more leads for your business. Segmenting your audience is the best way to do this, and it doesn’t have to be complicated or time-consuming. Let’s dive in and...
by Dave Hadaway | Feb 9, 2023 | Data Marketing Trends
Direct mail is a tried and true method of marketing that not only can help your business reach potential customers, but also allows you to interact with existing customers in a more personalized way. In today’s digital age, it’s easy to forget this important marketing...
by Dave Hadaway | Jan 27, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation
Credit scores are a critical component of financial decision-making for both individuals and institutions. With two distinct scoring systems on the market, knowing the difference between FICO and Vantage credit scores is essential for navigating this complicated...
by Dave Hadaway | Jan 20, 2023 | Acquisition Marketing, Alternative Credit, Data and Analytics, Data Marketing Trends, Home Equity, Lead Generation, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation
Digital banking and online banking have become increasingly popular in recent years, making it easier for consumers to manage their finances on the go. However, as the use of digital banking platforms continues to grow, so too do the security risks. In this blog post,...
by Dave Hadaway | Jan 16, 2023 | Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Lead Generation, Mortgage Marketing
Risk management plays an important role in the consumer lending sector. In today’s economic climate, lenders need to be aware of both internal and external factors that can contribute to high-risk loans. From interest rate changes to new regulations, understanding how...
by Dave Hadaway | Jan 11, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation
The banking industry has gone through a lot of changes over the past few years, and many of these developments have had a considerable impact on how banks do business. From advances in technology that have enabled faster transactions to increased regulations that have...
