by Dave Hadaway | Apr 27, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Targeting and Segmentation
As consumer loan markets experience dramatic changes in recent years, you must remain informed of the latest trends. 2023 is a fascinating year for consumer lending, as demand among both institutional lenders and borrowers continues to be incredibly high while...
by Dave Hadaway | Apr 10, 2023 | Data Marketing Trends
The banking, mortgage, and consumer lending space is constantly evolving. With the emergence of new technologies and data-driven insights, it’s becoming increasingly important for businesses in this space to stay up-to-date on the latest trends. One of the most...
by Dave Hadaway | Mar 1, 2023 | Data Marketing Trends
How do you turn your valuable consumer data into cash flow? It’s a question that every marketer wrestles with. The good news is, there are several ways to use consumer data to create email campaigns that improve retention and acquisition rates. In this blog...
by Dave Hadaway | Feb 15, 2023 | Data Marketing Trends
There’s a gold mine of potential customers in your audience, and if you can identify them, you can generate more leads for your business. Segmenting your audience is the best way to do this, and it doesn’t have to be complicated or time-consuming. Let’s dive in and...
by Dave Hadaway | Feb 9, 2023 | Data Marketing Trends
Direct mail is a tried and true method of marketing that not only can help your business reach potential customers, but also allows you to interact with existing customers in a more personalized way. In today’s digital age, it’s easy to forget this important marketing...
by Dave Hadaway | Jan 27, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation
Credit scores are a critical component of financial decision-making for both individuals and institutions. With two distinct scoring systems on the market, knowing the difference between FICO and Vantage credit scores is essential for navigating this complicated...
