The Importance of Email Marketing
The data is in, and it’s clear that email marketing remains a vital medium for every business. Learn why the best agencies are fully embracing top-of-funnel tactics like email campaigns to acquire new customers in our latest blog post, “The Importance of Email Marketing.”
How to Know if Your Agency is Really Data-Driven
While it’s easy to say that you’re data-driven, it can be harder to prove it. Here are four ways to determine if your agency really knows their stuff.
Don’t Leave LTV out of Your Data Strategy
Title: Don’t Leave LTV out of Your Data Strategy | Altair Data
Meta Description: Digital marketing has changed the way businesses approach their marketing strategies. Making sure you’re using digital to its fullest potential is critical for your business growth, and it starts with understanding customer lifetime value (LTV). Here are some tips on how to integrate LTV into your data marketing strategy.
Despite Market Conditions, Consumers Are Still Interested in Buying Homes
Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing as they believe consumers are less likely to purchase a home in these conditions. However, according to Altair’s Digital Shopping Indicators (DSI) consumers looking for a new home has been steadily increasing over the last three months.
What is an API and How Can it Benefit My Business?
You may have heard the term “API” used in relation to software development, but what exactly is an API? An API stands for Application Programming Interface. In simple terms, an API is a set of rules that determine how two pieces of software will interact with each other. An API can be used to create […]
The need for data acumen in today’s business world.
Data-literate employees are 23 times more likely to contribute to company decision making. Read about data acumen and how it can benefit you and your business.