Don’t Let Economic Uncertainty Slow Your Financial Marketing
Learn how to keep your financial marketing efforts going strong, despite economic uncertainty. Altair Data provides data analytics and data marketing services to help brands make the most of this challenging time.
Don’t compete with the big boys, beat them. How to embrace your niche and take on the megabanks and fintechs
Bank and credit unions are facing stiff competition from fintechs, megabanks, and other financial institutions. Learn how embracing niche marketing can help them beat the odds by addressing specific customer needs in an engaging way.
The Benefits of Tri-Bureau Data
If you’re like most people, you probably think of the credit bureaus as three separate entities. And while it’s true that Experian, Equifax, and TransUnion all collect and maintain their own data, there are actually a number of benefits to working with all three bureaus at once. Here at Altair Data, we’ve built strong relationships with all three credit bureaus, and we believe that our tri-bureau approach provides our clients with a number of advantages.
The Importance of Email Marketing
The data is in, and it’s clear that email marketing remains a vital medium for every business. Learn why the best agencies are fully embracing top-of-funnel tactics like email campaigns to acquire new customers in our latest blog post, “The Importance of Email Marketing.”
Don’t Leave LTV out of Your Data Strategy
Title: Don’t Leave LTV out of Your Data Strategy | Altair Data
Meta Description: Digital marketing has changed the way businesses approach their marketing strategies. Making sure you’re using digital to its fullest potential is critical for your business growth, and it starts with understanding customer lifetime value (LTV). Here are some tips on how to integrate LTV into your data marketing strategy.
Despite Market Conditions, Consumers Are Still Interested in Buying Homes
Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing as they believe consumers are less likely to purchase a home in these conditions. However, according to Altair’s Digital Shopping Indicators (DSI) consumers looking for a new home has been steadily increasing over the last three months.