by Dave Hadaway | Aug 18, 2022 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation
We all know at least one person who is seemingly bad with money. They’re always borrowing from you, always late on their bills, and always seem to be in a bad mood. You may have even wondered how they manage to stay afloat financially. The answer? Likely,...
by Dave Hadaway | Aug 4, 2022 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Mortgage Marketing, Retention Marketing, Targeting and Segmentation
When it comes to direct mail, there are a lot of things that can go wrong. In fact, many people consider it one of the riskiest forms of marketing out there. If you’re not careful, you can easily waste a lot of money on a campaign that doesn’t generate any...
by Dave Hadaway | Jul 22, 2022 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Mortgage Marketing, Retention Marketing, Targeting and Segmentation
Like many of you, I have several banking relationships, loans and credit cards. I bank with a large, regional bank. I have a little used credit union account. My mortgage is with a large mortgage servicer. I have a couple of credit cards with 2 of the largest...
by Dave Hadaway | May 23, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Prospect Data, Retention Marketing
How accurate is the data you are using for your marketing? According to Truthset CEO, Scott McKinley, consumer data is wrong up to 60% of the time. More granularly, by comparing 17 prominent data suppliers, Truthset found gender had a 61% accuracy and age was as low...
by David Hadaway | Jun 9, 2020 | Data Marketing Trends, Mortgage Marketing, Retention Marketing
 Interest rates have dropped below 4% and have sunk into the low 3’s. Over 24 million homeowners with an outstanding mortgage have a first mortgage rate above 4%. Looking at credit scores and current standing, about 13 million of these homeowners are...
by Dave Hadaway | May 29, 2020 | Acquisition Marketing, Consumer Finance Marketing, Direct Marketing, Mortgage Marketing, Retention Marketing
Well, we are still in the middle of uncertainty and unprecedented unemployment (over 40 million unemployment claims), economic contraction (the economy by some estimates has contracted 5%+), and many parts of the country still in complete or partial shut-down. ...