Better Data = Better Decisions
Better Strategy = Better Results
The Altair Data-Driven Marketing Process:
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Strategic understanding is key to this process as it turns intelligence into wisdom. Use our industry experience and marketing know how to help you create a strategy that gets results.
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3 OF THE TOP 10 MORTGAGE LENDERS

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21 YEARS IN THE DATA SCIENCE BUSINESS

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Our customers trust us to maximize the power of their data to make informed decisions in a complex and ever-evolving digital world.
Founded in 2001 by top industry experts, Altair’s mission is creating successful and innovative marketing campaigns through a unique combination of better data and better strategy.
Get more from your marketing investments by using data insight that delivers high impact results.
Latest Insights
In Hard Times, Go For the Low-Hanging Fruit
Like many of you, I have several banking relationships, loans and credit cards. I bank with a large, regional bank. I have a little used credit union account. My mortgage is with a large mortgage servicer. I have a couple of credit cards with 2 of the largest...
I Want Privacy! Until I Don’t…
It's Monday, July 11, 2022 and I opened my Inbox this morning and the first email I see is from Microsoft Viva. The email heading is "Commitments and follow-ups". There are only 2 entries. One is from Ultimate Seats - Tech Support and it says "Please call him Monday...
The Case for Better Data
How accurate is the data you are using for your marketing? According to Truthset CEO, Scott McKinley, consumer data is wrong up to 60% of the time. More granularly, by comparing 17 prominent data suppliers, Truthset found gender had a 61% accuracy and age was as low...