Data is today’s oil.

Successful marketers today must be data-driven.

Combining your customer data with our extensive data assets yields
actionable insight and targeted audiences to drive superior marketing
results for your organization.

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You can't improve what you don't measure.

Accountability is critical in marketing today
and a data-driven approach requires accurate
measurement of results that is meaningful and actionable.
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All prospects are not alike.

Smart marketing requires focusing marketing efforts
on targets with the greatest propensity and value.
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Nothing happens until something moves. - Einstein

The right data and strategy are important,
but results only come through execution
and deployment.

Our online platforms and real-time APIs
can help you integrate our powerful data
into your ongoing sales and marketing process.

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Market smarter.

Today’s marketers know they must be data-driven, but too many can be misled
by a flood of extraneous data points.

For 20 years, we’ve helped clients (and their agencies) to leverage the right data
and create strategy that actually works.

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Better Data = Better Decisions
Better Strategy = Better Results

The Altair Data-Driven Marketing Process:

You can’t improve what you don’t measure. We help you measure the real impact of your marketing efforts in financial terms and apply learning to drive improvement.
Marketing execution is where the rubber meets the road. You can seamlessly deploy our data solutions using our technology resources or we can help you with the deployment.

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Strategic understanding is key to this process as it turns intelligence into wisdom. Use our industry experience and marketing know how to help you create a strategy that gets results.

Our process starts with an exceptional breadth and depth of actionable data including household- and individual-level demographic, behavioral, and credit data that allows you to reach new customers.
We then turn that data into intelligence, applying advanced modeling and analytics to identify high propensity prospects, determine optimal locations and more.

INDUSTRIES WE SERVE

Consumer Lending > Mortgage > Healthcare > Marketing Agencies > Insurance > Home-Related Services
3 OF THE TOP 10 MORTGAGE LENDERS
3 OF THE TOP 5 HOSPITALS AND HEALTH SYSTEMS
21 YEARS IN THE DATA SCIENCE BUSINESS
2 OF THE TOP 10 CONSUMER LENDERS
CREDIT DATA FROM ALL 3 MAIN BUREAUS

Our customers trust us to maximize the power of their data to make informed decisions in a complex and ever-evolving digital world.

Founded in 2001 by top industry experts, Altair’s mission is creating successful and innovative marketing campaigns through a unique combination of better data and better strategy.

Get more from your marketing investments by using data insight that delivers high impact results.

“Altair has done a phenomenal job keeping up with our always changing requests and ensuring our volume remains high. We are mailing out record counts and the process has been smooth sailing with the Altair staff and platform.  Sales have been up, and we couldn’t be more pleased with the product!” General Manager

Lead Fulfillment

“Altair is a great partner and an extension of our marketing team. They’ve helped us refine and improve our patient acquisition and retention strategies. Our direct mail program is on track to dramatically outperform prior results. Altair has brought fresh thinking, high-powered analytics and excellent teamwork coupled with flawless execution of a highly complex program. I’d definitely recommend Altair’s analytics team to anyone.” Jody Martin

CMO, Smile Brands

WHY ALTAIR? LEARN MORE

Latest Insights

Make Direct Mail Part of Your Strategy

Make Direct Mail Part of Your Strategy

by | Feb 9, 2023 | Data Marketing Trends

In today's digital age, direct mail is often overlooked as a powerful marketing tool. But with the right strategy in place, businesses of all sizes can make direct mail part of their marketing mix and significantly increase their ROI. Use Altair Data to develop effective direct mail campaigns that reach more people, generate more engagement, and boost your business. With detailed analytics and tracking capabilities, Altair Data will help you craft personalized messages to the exact people you want to target, allowing you to maximize the impact of your direct mail campaign. Tap into the power of direct mail today and start getting results with Altair Data!
FICO vs. Vantage: Explaining the Difference

FICO vs. Vantage: Explaining the Difference

by | Jan 27, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation

Learn the key differences between FICO and Vantage scores, the two most widely used credit scoring models. From the range of scores to the information used for evaluation, this comprehensive guide provides a detailed comparison of the two scoring systems. Discover the impact of payment history, credit utilization, length of credit history, and more on your credit score. Whether you're looking to improve your credit or just want to understand how it's calculated, this blog has the information you need.