by Dave Hadaway | Apr 27, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Targeting and Segmentation
As consumer loan markets experience dramatic changes in recent years, you must remain informed of the latest trends. 2023 is a fascinating year for consumer lending, as demand among both institutional lenders and borrowers continues to be incredibly high while...
by Nora Dillon | Sep 19, 2019 | Acquisition Marketing, Campaign Measurement, Direct Marketing, Mortgage Marketing
If you haven’t checked out the first two parts in our series on creating an implementing successful acquisition campaigns, you can read about creating your prospect profile here and how to use messaging and marketing channels effectively, here. This week,...