by Dave Hadaway | Apr 27, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Targeting and Segmentation
As consumer loan markets experience dramatic changes in recent years, you must remain informed of the latest trends. 2023 is a fascinating year for consumer lending, as demand among both institutional lenders and borrowers continues to be incredibly high while...
by Dave Hadaway | Sep 19, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
Customer acquisition campaigns are always widely talked about — but if you’re struggling to implement data-driven strategies into your campaign, it’s easier than you think. Creating a full marketing plan involves many factors, but the time invested...
by Nora Dillon | Sep 16, 2019 | Acquisition Marketing, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Targeting and Segmentation
With the new year fast approaching, it’s time to reassess and evaluate marketing strategies, especially in the rapidly changing environment of real estate. Millennials are on the rise as first-time home buyers, and it’s important to know who comprises that...