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Using Data to Power Personalized Marketing

Using Data to Power Personalized Marketing

by Nora Dillon | Sep 30, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Prospect Data, Targeting and Segmentation

Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the...
3 Ways to Increase Direct Mail Response Rates

3 Ways to Increase Direct Mail Response Rates

by Nora Dillon | Mar 16, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Targeting and Segmentation

It’s easy to think you can overlook direct mail marketing campaigns with all the new digital marketing strategies out there. However, it’s time to rethink that. Direct mail is still outperforming many other marketing channels and by combining direct mail...

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