by Dave Hadaway | Jun 8, 2023 | Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing
As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One tool that has emerged as a powerful solution is the credit trigger. What is a Credit Trigger?A credit trigger is a data-driven...
by Dave Hadaway | Aug 18, 2022 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation
We all know at least one person who is seemingly bad with money. They’re always borrowing from you, always late on their bills, and always seem to be in a bad mood. You may have even wondered how they manage to stay afloat financially. The answer? Likely,...
by Dave Hadaway | Aug 10, 2022 | Automotive Marketing, Consumer Finance Marketing, Data Marketing Trends, Mortgage Marketing, Predictive Analytics, Prospect Data, Retail Marketing
The use of credit cards and personal loans has surged in recent years, but that doesn’t necessarily mean Americans are in financial trouble. In fact, revolving debt – which includes credit cards and other lines of credit – hit a new high of $1.02...
by Dave Hadaway | May 10, 2022 | Data Marketing Trends, Lead Generation, Mortgage Marketing, New Mover Marketing, Prospect Data
Photo by Arlington Research on Unsplash Are you looking for in-market leads? Altair has the data you need to find more in-market leads. We have the most comprehensive and accurate credit and marketing data in the industry. What are in-market leads and why are they...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Consumer Finance Marketing, Data and Analytics, Direct Marketing, Lead Generation, Prospect Data
Consumer lenders are seeing a significant rise in popularity and are leading the way in the ever-changing landscape of financial institutions and loan originations. Many consumer finance lenders are flocking to digital platforms hoping to transform...
