Upscale Your Direct Mail Marketing Strategy: Segment, Suppress, Append, and Trigger
Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of advertising in the hopes of connecting with the right people. Those days are long gone, and direct mail marketing strategies have undergone a significant overhaul. To achieve success in today’s market, you must leverage cutting-edge […]
Underbanked Population into your book of business
We all know at least one person who is seemingly bad with money. They’re always borrowing from you, always late on their bills, and always seem to be in a bad mood. You may have even wondered how they manage to stay afloat financially. The answer? Likely, they’re not. This person is likely living in […]
HELOC: An Undervalued Product Offered by Banks
Most homeowners have a low-interest rate first mortgage in today’s current market that they don’t want to touch. They have a lot of equity due to the high home price appreciations. And they are beginning to need cash. This is the perfect storm for offering home equity lines of credit or HELOCs. HELOCs are an […]
Building an Effective Acquisition Campaign: Measurement and Analytics
Before your campaign even begins, you’ll want to have set benchmarks in order to measure your campaign results and monitor over time to see where you’re landing in comparison to your goals, both throughout the campaign and afterwards.
Building An Effective Acquisition Campaign: Understanding the Market
Customer acquisition campaigns are always widely talked about — but if you’re struggling to implement data-driven strategies into your campaign, it’s easier than you think.