by Dave Hadaway | Jun 29, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Targeting and Segmentation
Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of advertising in the hopes of connecting with the right people. Those days are long gone, and direct mail marketing strategies have undergone a...
by Dave Hadaway | Aug 18, 2022 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation
We all know at least one person who is seemingly bad with money. They’re always borrowing from you, always late on their bills, and always seem to be in a bad mood. You may have even wondered how they manage to stay afloat financially. The answer? Likely,...
by David Hadaway | Mar 30, 2022 | Data Marketing Trends
Most homeowners have a low-interest rate first mortgage in today’s current market that they don’t want to touch. They have a lot of equity due to the high home price appreciations. And they are beginning to need cash. This is the perfect storm for offering...
by Nora Dillon | Sep 19, 2019 | Acquisition Marketing, Campaign Measurement, Direct Marketing, Mortgage Marketing
If you haven’t checked out the first two parts in our series on creating an implementing successful acquisition campaigns, you can read about creating your prospect profile here and how to use messaging and marketing channels effectively, here. This week,...
by Dave Hadaway | Sep 19, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
Customer acquisition campaigns are always widely talked about — but if you’re struggling to implement data-driven strategies into your campaign, it’s easier than you think. Creating a full marketing plan involves many factors, but the time invested...
