Upscale Your Direct Mail Marketing Strategy: Segment, Suppress, Append, and Trigger
Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of advertising in the hopes of connecting with the right people. Those days are long gone, and direct mail marketing strategies have undergone a significant overhaul. To achieve success in today’s market, you must leverage cutting-edge […]
How to Know if Your Agency is Really Data-Driven
While it’s easy to say that you’re data-driven, it can be harder to prove it. Here are four ways to determine if your agency really knows their stuff.