by Dave Hadaway | Jun 29, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Targeting and Segmentation
Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of advertising in the hopes of connecting with the right people. Those days are long gone, and direct mail marketing strategies have undergone a...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Consumer Finance Marketing, Data and Analytics, Direct Marketing, Lead Generation, Prospect Data
Consumer lenders are seeing a significant rise in popularity and are leading the way in the ever-changing landscape of financial institutions and loan originations. Many consumer finance lenders are flocking to digital platforms hoping to transform...