Why Is Goldman Sachs Getting Out of Consumer Lending?
My second job out of school was working for Deluxe Check Printers calling on banks in Alabama. One of my favorite banks was an independent bank in Guntersville Alabama. This particular bank was your typical bank, friendly hometown bank with conservative financials. However, this bank recognized the opportunity to service more customers who may not […]
Upscale Your Direct Mail Marketing Strategy: Segment, Suppress, Append, and Trigger
Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of advertising in the hopes of connecting with the right people. Those days are long gone, and direct mail marketing strategies have undergone a significant overhaul. To achieve success in today’s market, you must leverage cutting-edge […]
Keep Money in Your Pocket: Why Customer Retention Systems Matter
Lenders often operate in a competitive industry, where acquiring net new customers seems like the ultimate goal. However, what they often overlook is the immense potential of customer retention. Your existing database of customers may hold the key to unlocking unprecedented levels of growth.
Using Data to Power Personalized Marketing
Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the eye is naturally drawn to in order of importance on a screen. Direct mail […]
Implementing Consumer-Lending Behaviors Into Your Marketing Strategy
Consumer lenders are seeing a significant rise in popularity and are leading the way in the ever-changing landscape of financial institutions and loan originations.