Building an Effective Acquisition Campaign: Measurement and Analytics
Before your campaign even begins, you’ll want to have set benchmarks in order to measure your campaign results and monitor over time to see where you’re landing in comparison to your goals, both throughout the campaign and afterwards.
Building an Effective Acquisition Campaign: Messaging And Marketing Channels
If you haven’t checked out the first part of this series on how to establish your audience and understand your targeting goals, read it here: Part 1: Understanding The Market. Marketing Channels Once you know who your audience is, and what their needs are that your product or service is addressing, it’s time to move […]
Building An Effective Acquisition Campaign: Understanding the Market
Customer acquisition campaigns are always widely talked about — but if you’re struggling to implement data-driven strategies into your campaign, it’s easier than you think.