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Banks and Credit Unions

Grow market share and share-of-wallet by cost effectively acquiring
new customers and cross-selling to existing ones.

Altair has been providing leading financial institutions the tools to attract new customers and cross-sell existing ones for two decades. We provide access to one of the most robust and multi-sourced databases to support both credit and deposit campaigns.

GOALS

New Customer Acquisition

Checking, home equity, or other product campaigns to attract new customers.
New mover campaigns to establish relationships when they’re new to the market.

    Customer Retention

    Are your customers tempted to search for a different lender with a better rate?
    We help you find out.

      Customer Cross-selling &
      Up-selling

      We can help you meet your product goals by identifying good prospects within your customer base—and secure the additional benefit of increasing share-of-wallet and associated profitability and retention.

        Activation & Stimulation

        Get your customers to increase usage of credit lines, debit cards, online banking and other services that enhance stickiness and customer profitability.

          Altair’s Advantage

          Data Assets
          • Tri-Bureau credit data available for prescreen offers including daily credit triggers.
          • Multi-sourced consumer and mortgage database with thousands of attributes.
          • Daily credit triggers to identify qualified prospects who are applying for credit right now or to alert you when an existing customer is applying for credit elsewhere.
          Analytics
          • Advanced data science and predictive modeling allows us to identify and target prospects with a high propensity to become your customer.
          • Database enhancement and customer profiling allows you to derive key insights from your database to find out what differentiates your customers from the general population.
          Technology
          • Our data access tools make it easy and convenient for you (or your partner agency) to get the data you need.
          • Fanatic of automation? Ask us how our API solution can automate your process.
          Industry Expertise
          • Our team has decades of experience in bank marketing—both client-side and agency-side. And we’ve worked with dozens of the nation’s leading financial institutions.

          Client Commitment

          • Our clients are our purpose. Seriously. If you don’t win, neither do we! We are driven to ensure your campaigns result in cost effective customer acquisition and retention.
          • We offer campaign tracking and measurement to ensure we are continuously optimizing your campaign for the best results.