by Dave Hadaway | Sep 22, 2021 | Data Marketing Trends
For any mortgage company with a loan portfolio, there is one solution that you have to implement if you are not already. Monitor your customer portfolio for new credit applications called triggers. Here are a few things to consider: One vs. Multiple Credit...
by Dave Hadaway | Sep 16, 2021 | Data Marketing Trends, Mortgage Marketing
In many areas of the country, housing prices have screamed 20, 40, even 60% higher in the past 12 months. Peaking in April, communities have seen very low inventory and, in many cases, multiple buyers competing and escalating home prices to stratospheric...
by Dave Hadaway | Sep 10, 2021 | Data Marketing Trends, Direct Marketing
On August 29, 2021, the USPS implemented new postage rates as part of it’s “Delivering for America” plan (you have to love the names of our Government programs these days). The USPS 10-year plan includes “Judicious price increases paired with investment in our...
by Dave Hadaway | Sep 3, 2021 | Data and Analytics, Data Marketing Trends
The news is rampant with stories about Tesla’s Autopilot and it’s problems with crashes. Even though Mr. Musk inadequately named this feature “Autopilot”, it comes with a disclaimer that requires the driver to stay engaged with the car’s driving. So, I...
by Dave Hadaway | Aug 19, 2021 | Acquisition Marketing, Data Marketing Trends, Direct Marketing
On April 27, 2002, I ran and finished (barely) the Nashville Rock n Roll Marathon. In November of 2001, the most I had ever run at one time was a 10K, or 6.2 miles. One beautiful Saturday morning on my way to Home Depot, I saw my neighbor out...
by Dave Hadaway | Jun 14, 2021 | Data and Analytics
Altair CEO David Hadaway is a Forbes Council Member and writes for the Council Post. In his latest Forbes article, he writes, “There are some fundamental decisions agencies and marketers should consider that can greatly reduce their vulnerabilities.” Read...
by Dave Hadaway | Mar 29, 2021 | Lead Generation
I get at least one inmail everyday, and usually two or three that say something like this: “Premier LinkedIn Lead Generation Hi David I know you’re approached quite regularly so I will keep this brief. Would you like to know how we have brought consistent high...
by Dave Hadaway | Mar 24, 2021 | Data Marketing Trends
The credit score, derived from a consumers financial history, being used to improve business decisions and reduce risk was created in 1956 by Bill Fair and Earl Isaac the founders of Fair, Isaac and Company. Yes, 1956. The FICO score became the undeniable market...
by David Hadaway | Jun 9, 2020 | Data Marketing Trends, Mortgage Marketing, Retention Marketing
Interest rates have dropped below 4% and have sunk into the low 3’s. Over 24 million homeowners with an outstanding mortgage have a first mortgage rate above 4%. Looking at credit scores and current standing, about 13 million of these homeowners are...
by David Hadaway | May 29, 2020 | Acquisition Marketing, Consumer Finance Marketing, Direct Marketing, Mortgage Marketing, Retention Marketing
Well, we are still in the middle of uncertainty and unprecedented unemployment (over 40 million unemployment claims), economic contraction (the economy by some estimates has contracted 5%+), and many parts of the country still in complete or partial shut-down. ...
