Don’t Leave LTV out of Your Data Strategy

Don’t Leave LTV out of Your Data Strategy

A loan-to-value (LTV) ratio is the correlation between the amount left on your mortgage and the value of your home. For example, if your LTV ratio is 80%, you own 20% of your home, financially speaking.  When it comes to mortgage marketing, having an accurate LTV...
Despite Market Conditions, Consumers Are Still Interested in Buying Homes

Despite Market Conditions, Consumers Are Still Interested in Buying Homes

Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing as they believe consumers are less likely to purchase a home in these conditions. While overall mortgage originations are down, consumers are still...
What is an API and How Can it Benefit My Business?

What is an API and How Can it Benefit My Business?

You may have heard the term “API” used in relation to software development, but what exactly is an API? An API stands for Application Programming Interface. In simple terms, an API is a set of rules that determine how two pieces of software will interact with each...
The need for data acumen in today’s business world.

The need for data acumen in today’s business world.

As the finance industry becomes more complex, the need for data acumen becomes increasingly important. To make informed decisions, financial professionals need to be able to understand and analyze data. This requires not only technical expertise, but also a deep...
Underbanked Population into your book of business

Underbanked Population into your book of business

We all know at least one person who is seemingly bad with money. They’re always borrowing from you, always late on their bills, and always seem to be in a bad mood. You may have even wondered how they manage to stay afloat financially. The answer? Likely,...
Direct Mail Masterpieces- A guide to fixing common problems.

Direct Mail Masterpieces- A guide to fixing common problems.

When it comes to direct mail, there are a lot of things that can go wrong. In fact, many people consider it one of the riskiest forms of marketing out there. If you’re not careful, you can easily waste a lot of money on a campaign that doesn’t generate any...