by Dave Hadaway | Jun 14, 2021 | Data and Analytics
Altair CEO David Hadaway is a Forbes Council Member and writes for the Council Post. In his latest Forbes article, he writes, “There are some fundamental decisions agencies and marketers should consider that can greatly reduce their vulnerabilities.” Read...
by Dave Hadaway | Mar 29, 2021 | Lead Generation
I get at least one inmail everyday, and usually two or three that say something like this: “Premier LinkedIn Lead Generation Hi David I know you’re approached quite regularly so I will keep this brief. Would you like to know how we have brought consistent high...
by Dave Hadaway | Mar 24, 2021 | Data Marketing Trends
The credit score, derived from a consumers financial history, being used to improve business decisions and reduce risk was created in 1956 by Bill Fair and Earl Isaac the founders of Fair, Isaac and Company. Yes, 1956. The FICO score became the undeniable market...
by David Hadaway | Jun 9, 2020 | Data Marketing Trends, Mortgage Marketing, Retention Marketing
Interest rates have dropped below 4% and have sunk into the low 3’s. Over 24 million homeowners with an outstanding mortgage have a first mortgage rate above 4%. Looking at credit scores and current standing, about 13 million of these homeowners are...
by David Hadaway | May 29, 2020 | Acquisition Marketing, Consumer Finance Marketing, Direct Marketing, Mortgage Marketing, Retention Marketing
Well, we are still in the middle of uncertainty and unprecedented unemployment (over 40 million unemployment claims), economic contraction (the economy by some estimates has contracted 5%+), and many parts of the country still in complete or partial shut-down. ...
by Jim Alcott | May 26, 2020 | Data Marketing Trends
If you’re in marketing, you should really be busy right now—doing these three things. The current situation is unprecedented. While many have faced tragic loss, all of us find much of our work and personal lives paused. On a positive side, the interruption...
by David Hadaway | Apr 17, 2020 | Data Marketing Trends, Direct Marketing
This past month has been the most unique and life-altering that most Americans have felt in their lifetime. Shelter-in-place orders are common across the country challenging businesses of all sizes as their revenues have declined. Some businesses have...
by Nora Dillon | Oct 17, 2019 | Data Marketing Trends
1. Intuitive Total Health Services: The trend towards total health consciousness and experiences is projected to sharply increase in the coming year. Growing interest in organic products that boost natural health, such as probiotic skincare and fermented foods, are...
by Nora Dillon | Oct 1, 2019 | Acquisition Marketing, Data and Analytics, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation
Data is knowledge, and knowledge is power. We’ve all heard the saying that history repeats itself, and the same often holds true for data. Of course there are outliers, but more and more marketers are turning to predictive analytics to find common patterns,...
by Nora Dillon | Sep 30, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Prospect Data, Targeting and Segmentation
Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the...
