by Dave Hadaway | May 23, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Prospect Data, Retention Marketing
How accurate is the data you are using for your marketing? According to Truthset CEO, Scott McKinley, consumer data is wrong up to 60% of the time. More granularly, by comparing 17 prominent data suppliers, Truthset found gender had a 61% accuracy and age was as low...
by Dave Hadaway | May 20, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Lead Generation, Mortgage Marketing, Predictive Analytics, Prospect Data
Perhaps the most famous movie for lead generation is Glengarry Glen Ross. In this epic movie featuring an all-star cast of Al Pacino, Jack Lemmon, Alec Baldwin, Alan Arkin, Ed Harris and Kevin Spacey, the word leads is used over 100 times in the 100 minute movie. And...
by Dave Hadaway | May 10, 2022 | Data Marketing Trends, Lead Generation, Mortgage Marketing, New Mover Marketing, Prospect Data
Photo by Arlington Research on Unsplash Are you looking for in-market leads? Altair has the data you need to find more in-market leads. We have the most comprehensive and accurate credit and marketing data in the industry. What are in-market leads and why are they...
by David Hadaway | Mar 30, 2022 | Data Marketing Trends
Most homeowners have a low-interest rate first mortgage in today’s current market that they don’t want to touch. They have a lot of equity due to the high home price appreciations. And they are beginning to need cash. This is the perfect storm for offering...
by Dave Hadaway | Oct 19, 2021 | Data Marketing Trends, Mortgage Marketing, New Mover Marketing
From lumber to groceries, from cars to toilet paper, the COVID issues have thrown the US supply chains into turmoil. None as drastic as the US housing market. Looking at the chart above, you can see that home listings have been above 1.5 million for the...
by Dave Hadaway | Sep 22, 2021 | Data Marketing Trends
For any mortgage company with a loan portfolio, there is one solution that you have to implement if you are not already. Monitor your customer portfolio for new credit applications called triggers. Here are a few things to consider: One vs. Multiple Credit...
by Dave Hadaway | Sep 16, 2021 | Data Marketing Trends, Mortgage Marketing
In many areas of the country, housing prices have screamed 20, 40, even 60% higher in the past 12 months. Peaking in April, communities have seen very low inventory and, in many cases, multiple buyers competing and escalating home prices to stratospheric...
by Dave Hadaway | Sep 10, 2021 | Data Marketing Trends, Direct Marketing
On August 29, 2021, the USPS implemented new postage rates as part of it’s “Delivering for America” plan (you have to love the names of our Government programs these days). The USPS 10-year plan includes “Judicious price increases paired with investment in our...
by Dave Hadaway | Sep 3, 2021 | Data and Analytics, Data Marketing Trends
The news is rampant with stories about Tesla’s Autopilot and it’s problems with crashes. Even though Mr. Musk inadequately named this feature “Autopilot”, it comes with a disclaimer that requires the driver to stay engaged with the car’s driving. So, I...
by Dave Hadaway | Aug 19, 2021 | Acquisition Marketing, Data Marketing Trends, Direct Marketing
On April 27, 2002, I ran and finished (barely) the Nashville Rock n Roll Marathon. In November of 2001, the most I had ever run at one time was a 10K, or 6.2 miles. One beautiful Saturday morning on my way to Home Depot, I saw my neighbor out...
