by Nora Dillon | Oct 17, 2019 | Data Marketing Trends
1. Intuitive Total Health Services: The trend towards total health consciousness and experiences is projected to sharply increase in the coming year. Growing interest in organic products that boost natural health, such as probiotic skincare and fermented foods, are...
by Nora Dillon | Oct 1, 2019 | Acquisition Marketing, Data and Analytics, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation
Data is knowledge, and knowledge is power. We’ve all heard the saying that history repeats itself, and the same often holds true for data. Of course there are outliers, but more and more marketers are turning to predictive analytics to find common patterns,...
by Nora Dillon | Sep 30, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Prospect Data, Targeting and Segmentation
Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the...
by Nora Dillon | Sep 23, 2019 | Data and Analytics, Data Marketing Trends, Lead Generation, Mortgage Marketing, New Mover Marketing
The approaching year is one filled with uncertainty for those in the real estate industry; with many buyers beginning to pump the brakes on home buying after failing to meet an expectation of a historically competitive market this year. Instead, mortgage applications...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data Marketing Trends, Direct Marketing, Lead Generation, Prospect Data
One problem that many consumers face in today’s financial landscape is building enough credit history to qualify for better loans. 25% of American consumers fall under the criteria of “thin file” prospects. Essentially, they have fewer than 5 items...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Consumer Finance Marketing, Data and Analytics, Direct Marketing, Lead Generation, Prospect Data
Consumer lenders are seeing a significant rise in popularity and are leading the way in the ever-changing landscape of financial institutions and loan originations. Many consumer finance lenders are flocking to digital platforms hoping to transform...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Automotive Marketing, Data Marketing Trends, Lead Generation
Did you know that there were 54 million consumer vehicle sales in 2017? With this amount of volume, it can be easy to get lost in the details of how to target such a large audience, so we’ve made it easy for you. There are some simple data-driven techniques that...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Consumer Finance Marketing, Data Marketing Trends, Lead Generation, Mortgage Marketing, Prospect Data, Targeting and Segmentation
No matter which sector of the financial industry you’re in, if you’re targeting prospects for mortgage loans, payday loans, installment loans, consumer finance loans, etc., one of the most important ways to create valuable target segments and market...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Direct Marketing, Lead Generation, New Mover Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
12% of the population moves per year. That’s about 36 million people. New movers — whether renters or homeowners, are a valuable demographic to keep in mind when marketing. Think about it: new movers need a new cable provider, hairstylist, grocery...
by Nora Dillon | Sep 19, 2019 | Acquisition Marketing, Campaign Measurement, Direct Marketing, Mortgage Marketing
If you haven’t checked out the first two parts in our series on creating an implementing successful acquisition campaigns, you can read about creating your prospect profile here and how to use messaging and marketing channels effectively, here. This week,...
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