by Dave Hadaway | Sep 29, 2022 | Acquisition Marketing, Campaign Measurement, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Retention Marketing
By Jim Alcott This blog entry is intended to be brief and serve as the start of an ongoing theme or discussion on this important topic. We invite input from you, and we will return to this topic periodically adding new ways to determine if your agency is really...
by Dave Hadaway | Sep 22, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Predictive Analytics, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation
A loan-to-value (LTV) ratio is the correlation between the amount left on your mortgage and the value of your home. For example, if your LTV ratio is 80%, you own 20% of your home, financially speaking. When it comes to mortgage marketing, having an accurate LTV...
by Dave Hadaway | Sep 15, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Predictive Analytics, Prospect Data, Targeting and Segmentation
Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing as they believe consumers are less likely to purchase a home in these conditions. While overall mortgage originations are down, consumers are still...
by Dave Hadaway | Sep 8, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Prospect Data, Targeting and Segmentation
You may have heard the term “API” used in relation to software development, but what exactly is an API? An API stands for Application Programming Interface. In simple terms, an API is a set of rules that determine how two pieces of software will interact with each...
by Dave Hadaway | Sep 1, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data Marketing Trends, New Mover Marketing, Predictive Analytics, Prospect Data, Targeting and Segmentation
As the finance industry becomes more complex, the need for data acumen becomes increasingly important. To make informed decisions, financial professionals need to be able to understand and analyze data. This requires not only technical expertise, but also a deep...
by Dave Hadaway | Aug 18, 2022 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation
We all know at least one person who is seemingly bad with money. They’re always borrowing from you, always late on their bills, and always seem to be in a bad mood. You may have even wondered how they manage to stay afloat financially. The answer? Likely,...
by Dave Hadaway | Aug 10, 2022 | Automotive Marketing, Consumer Finance Marketing, Data Marketing Trends, Mortgage Marketing, Predictive Analytics, Prospect Data, Retail Marketing
The use of credit cards and personal loans has surged in recent years, but that doesn’t necessarily mean Americans are in financial trouble. In fact, revolving debt – which includes credit cards and other lines of credit – hit a new high of $1.02...
by Dave Hadaway | Aug 4, 2022 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Mortgage Marketing, Retention Marketing, Targeting and Segmentation
When it comes to direct mail, there are a lot of things that can go wrong. In fact, many people consider it one of the riskiest forms of marketing out there. If you’re not careful, you can easily waste a lot of money on a campaign that doesn’t generate any...
by Dave Hadaway | Jul 22, 2022 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Mortgage Marketing, Retention Marketing, Targeting and Segmentation
Like many of you, I have several banking relationships, loans and credit cards. I bank with a large, regional bank. I have a little used credit union account. My mortgage is with a large mortgage servicer. I have a couple of credit cards with 2 of the largest...
by Dave Hadaway | Jul 11, 2022 | Data and Analytics, Data Marketing Trends, Direct Marketing, Predictive Analytics, Targeting and Segmentation
It’s Monday, July 11, 2022 and I opened my Inbox this morning and the first email I see is from Microsoft Viva. The email heading is “Commitments and follow-ups”. There are only 2 entries. One is from Ultimate Seats – Tech Support and it says...
