Analytics Gone Wrong

Analytics Gone Wrong

What can we learn from an NFL story In watching the San Diego, er I mean Los Angeles Chargers, Coach Brandon Staley to use statistical analytics to explain his decision to go for it on 4th and 1 at the end of their game with Minnesota. Fortunately for Coach Staley,...
When Will Mortgage Rates Go Down?

When Will Mortgage Rates Go Down?

Will the 2024 Presidential Election Move Interest Rates Lower? With mortgage rates hovering around 7%, housing prices at an all-time high in many places, the question many are asking, “When will mortgage rates go down?” And by go down, most Americans would...
Leveraging Data-Driven Marketing to Enhance Customer Experience in Consumer Lending

Leveraging Data-Driven Marketing to Enhance Customer Experience in Consumer Lending

The digital age has given rise to the era of big data, and businesses are constantly exploring ways to leverage the vast amounts of data available. This is particularly true for the consumer lending industry, which is increasingly relying on data-driven marketing to...
Keep Money in Your Pocket: Why Customer Retention Systems Matter

Keep Money in Your Pocket: Why Customer Retention Systems Matter

As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One tool that has emerged as a powerful solution is the credit trigger. What is a Credit Trigger?A credit trigger is a data-driven...