by Dave Hadaway | May 23, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Prospect Data, Retention Marketing
How accurate is the data you are using for your marketing? According to Truthset CEO, Scott McKinley, consumer data is wrong up to 60% of the time. More granularly, by comparing 17 prominent data suppliers, Truthset found gender had a 61% accuracy and age was as low...
by David Hadaway | Jun 9, 2020 | Data Marketing Trends, Mortgage Marketing, Retention Marketing
Interest rates have dropped below 4% and have sunk into the low 3’s. Over 24 million homeowners with an outstanding mortgage have a first mortgage rate above 4%. Looking at credit scores and current standing, about 13 million of these homeowners are...
by Dave Hadaway | May 29, 2020 | Acquisition Marketing, Consumer Finance Marketing, Direct Marketing, Mortgage Marketing, Retention Marketing
Well, we are still in the middle of uncertainty and unprecedented unemployment (over 40 million unemployment claims), economic contraction (the economy by some estimates has contracted 5%+), and many parts of the country still in complete or partial shut-down. ...
