by Dave Hadaway | Aug 18, 2022 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation
We all know at least one person who is seemingly bad with money. They’re always borrowing from you, always late on their bills, and always seem to be in a bad mood. You may have even wondered how they manage to stay afloat financially. The answer? Likely,...
by Dave Hadaway | Aug 4, 2022 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Mortgage Marketing, Retention Marketing, Targeting and Segmentation
When it comes to direct mail, there are a lot of things that can go wrong. In fact, many people consider it one of the riskiest forms of marketing out there. If you’re not careful, you can easily waste a lot of money on a campaign that doesn’t generate any...
by Dave Hadaway | Jul 22, 2022 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Mortgage Marketing, Retention Marketing, Targeting and Segmentation
Like many of you, I have several banking relationships, loans and credit cards. I bank with a large, regional bank. I have a little used credit union account. My mortgage is with a large mortgage servicer. I have a couple of credit cards with 2 of the largest...
by Dave Hadaway | Jul 11, 2022 | Data and Analytics, Data Marketing Trends, Direct Marketing, Predictive Analytics, Targeting and Segmentation
It’s Monday, July 11, 2022 and I opened my Inbox this morning and the first email I see is from Microsoft Viva. The email heading is “Commitments and follow-ups”. There are only 2 entries. One is from Ultimate Seats – Tech Support and it says...
by Nora Dillon | Oct 1, 2019 | Acquisition Marketing, Data and Analytics, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation
Data is knowledge, and knowledge is power. We’ve all heard the saying that history repeats itself, and the same often holds true for data. Of course there are outliers, but more and more marketers are turning to predictive analytics to find common patterns,...
by Nora Dillon | Sep 30, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Prospect Data, Targeting and Segmentation
Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the...
