by Nora Dillon | Oct 1, 2019 | Acquisition Marketing, Data and Analytics, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation
Data is knowledge, and knowledge is power. We’ve all heard the saying that history repeats itself, and the same often holds true for data. Of course there are outliers, but more and more marketers are turning to predictive analytics to find common patterns,...
by Nora Dillon | Sep 30, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Prospect Data, Targeting and Segmentation
Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Consumer Finance Marketing, Data Marketing Trends, Lead Generation, Mortgage Marketing, Prospect Data, Targeting and Segmentation
No matter which sector of the financial industry you’re in, if you’re targeting prospects for mortgage loans, payday loans, installment loans, consumer finance loans, etc., one of the most important ways to create valuable target segments and market...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Direct Marketing, Lead Generation, New Mover Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
12% of the population moves per year. That’s about 36 million people. New movers — whether renters or homeowners, are a valuable demographic to keep in mind when marketing. Think about it: new movers need a new cable provider, hairstylist, grocery...
by Nora Dillon | Sep 19, 2019 | Acquisition Marketing, Data Marketing Trends, Direct Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
If you haven’t checked out the first part of this series on how to establish your audience and understand your targeting goals, read it here: Part 1: Understanding The Market. Marketing Channels Once you know who your audience is, and what their needs are...
by Dave Hadaway | Sep 19, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
Customer acquisition campaigns are always widely talked about — but if you’re struggling to implement data-driven strategies into your campaign, it’s easier than you think. Creating a full marketing plan involves many factors, but the time invested...
