by Dave Hadaway | Oct 26, 2022 | Acquisition Marketing, Campaign Measurement, Data and Analytics, Data Marketing Trends, Direct Marketing
Let’s face it, data hygiene is not the most glamorous topic. It’s not something that will make your heart race or get you excited to jump out of bed in the morning. But just because data hygiene isn’t sexy doesn’t mean it’s not important....
by Dave Hadaway | Oct 26, 2022 | Data Marketing Trends
Many moons ago, I took a Management class at Georgia State University. Our assignment was a simple book report on the management book of our choice. I was assigned to present my report right after a young man, Jeff, who had chosen a Peter Drucker book titled...
by Dave Hadaway | Oct 6, 2022 | Acquisition Marketing, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Retail Marketing, Retention Marketing, Targeting and Segmentation
As other digital marketing strategies have evolved, email marketing is as important as ever. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other...
by Dave Hadaway | Oct 6, 2022 | Home Equity, Mortgage Marketing
Homeowners are sitting on a record amount of home equity. Coming off historic home price increases, there is over $22 trillion in untapped equity, looking only at homeowners with under 80% LTV. You read that right. $22,000,000,000,000. That’s a lot of zeros. We could...
