by Nora Dillon | Oct 1, 2019 | Acquisition Marketing, Data and Analytics, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation
Data is knowledge, and knowledge is power. We’ve all heard the saying that history repeats itself, and the same often holds true for data. Of course there are outliers, but more and more marketers are turning to predictive analytics to find common patterns,...
by Nora Dillon | Sep 30, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Prospect Data, Targeting and Segmentation
Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the...
by Nora Dillon | Sep 23, 2019 | Data and Analytics, Data Marketing Trends, Lead Generation, Mortgage Marketing, New Mover Marketing
The approaching year is one filled with uncertainty for those in the real estate industry; with many buyers beginning to pump the brakes on home buying after failing to meet an expectation of a historically competitive market this year. Instead, mortgage applications...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Consumer Finance Marketing, Data and Analytics, Direct Marketing, Lead Generation, Prospect Data
Consumer lenders are seeing a significant rise in popularity and are leading the way in the ever-changing landscape of financial institutions and loan originations. Many consumer finance lenders are flocking to digital platforms hoping to transform...
by Dave Hadaway | Sep 19, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
Customer acquisition campaigns are always widely talked about — but if you’re struggling to implement data-driven strategies into your campaign, it’s easier than you think. Creating a full marketing plan involves many factors, but the time invested...
by Nora Dillon | Mar 16, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Targeting and Segmentation
It’s easy to think you can overlook direct mail marketing campaigns with all the new digital marketing strategies out there. However, it’s time to rethink that. Direct mail is still outperforming many other marketing channels and by combining direct mail...
