by Dave Hadaway | Sep 27, 2023 | Data and Analytics, Predictive Analytics
What can we learn from an NFL story In watching the San Diego, er I mean Los Angeles Chargers, Coach Brandon Staley to use statistical analytics to explain his decision to go for it on 4th and 1 at the end of their game with Minnesota. Fortunately for Coach Staley,...
by Dave Hadaway | Sep 18, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, Predictive Analytics, Retention Marketing
Will the 2024 Presidential Election Move Interest Rates Lower? With mortgage rates hovering around 7%, housing prices at an all-time high in many places, the question many are asking, “When will mortgage rates go down?” And by go down, most Americans would...
by Dave Hadaway | Sep 12, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Home Equity, Mortgage Marketing
“Changes are coming” — Daughtry Since 2019, we’ve seen an end to a war, a global pandemic, a massive increase in government spending, increased interest rates, home inventory shortages and inflation. The effects of these events have shifted the lending...
by Dave Hadaway | Jun 29, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Targeting and Segmentation
Mailboxes were once filled with unending piles of mail, and marketers would often employ the “Spray and Pray” method of advertising in the hopes of connecting with the right people. Those days are long gone, and direct mail marketing strategies have undergone a...
by Dave Hadaway | Jun 8, 2023 | Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing
As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One tool that has emerged as a powerful solution is the credit trigger. What is a Credit Trigger?A credit trigger is a data-driven...
by Dave Hadaway | Apr 27, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Targeting and Segmentation
As consumer loan markets experience dramatic changes in recent years, you must remain informed of the latest trends. 2023 is a fascinating year for consumer lending, as demand among both institutional lenders and borrowers continues to be incredibly high while...
