by Dave Hadaway | Jun 8, 2023 | Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing
As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One tool that has emerged as a powerful solution is the credit trigger. What is a Credit Trigger?A credit trigger is a data-driven...
by Dave Hadaway | Apr 27, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Targeting and Segmentation
As consumer loan markets experience dramatic changes in recent years, you must remain informed of the latest trends. 2023 is a fascinating year for consumer lending, as demand among both institutional lenders and borrowers continues to be incredibly high while...
by Dave Hadaway | Mar 15, 2023 | Data and Analytics
Automation has been transforming the financial services industry at an unprecedented pace. With the rise of new technologies such as robotic process automation (RPA), machine learning (ML), and artificial intelligence (AI), financial services organizations are...
by Dave Hadaway | Feb 22, 2023 | Alternative Credit, Data and Analytics, Direct Marketing, Lead Generation, Mortgage Marketing, Prospect Data, Retention Marketing
The Fair Credit Reporting Act (FCRA) is an important piece of legislation that outlines the rules and regulations for how and when businesses can offer credit to their customers, specifically for “firm offers” of credit that must comply with various...
by Dave Hadaway | Jan 27, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation
Credit scores are a critical component of financial decision-making for both individuals and institutions. With two distinct scoring systems on the market, knowing the difference between FICO and Vantage credit scores is essential for navigating this complicated...
by Dave Hadaway | Jan 20, 2023 | Acquisition Marketing, Alternative Credit, Data and Analytics, Data Marketing Trends, Home Equity, Lead Generation, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation
Digital banking and online banking have become increasingly popular in recent years, making it easier for consumers to manage their finances on the go. However, as the use of digital banking platforms continues to grow, so too do the security risks. In this blog post,...
