by Dave Hadaway | Oct 16, 2023 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing
My second job out of school was working for Deluxe Check Printers calling on banks in Alabama. One of my favorite banks was an independent bank in Guntersville Alabama. This particular bank was your typical bank, friendly hometown bank with conservative...
by Dave Hadaway | Oct 9, 2023 | Acquisition Marketing, Data Marketing Trends, Search Marketing
For all of you Apple users out there, have you ever wondered when you pull up your Safari browser what search engine is delivering you the magical responses to all of your questions? If you haven’t gone into your settings, then the default search engine on your...
by Dave Hadaway | Oct 6, 2023 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Predictive Analytics, Prospect Data, Targeting and Segmentation
“If I owe you a pound, I have a problem; but if I owe you a million, the problem is yours.”- John Keynes That’s right, America. We have now surpassed $1 trillion in collective credit card debt. In the words of the 1970’s band Kool & the Gang,...
by Dave Hadaway | Sep 18, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, Predictive Analytics, Retention Marketing
Will the 2024 Presidential Election Move Interest Rates Lower? With mortgage rates hovering around 7%, housing prices at an all-time high in many places, the question many are asking, “When will mortgage rates go down?” And by go down, most Americans would...
by Dave Hadaway | Sep 12, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Home Equity, Mortgage Marketing
“Changes are coming” — Daughtry Since 2019, we’ve seen an end to a war, a global pandemic, a massive increase in government spending, increased interest rates, home inventory shortages and inflation. The effects of these events have shifted the lending...
by Dave Hadaway | Jul 12, 2023 | Data Marketing Trends
Marketing has come a long way since the age of print advertising. With the advent of technology and the internet, data has become an essential tool in the marketer’s arsenal. However, with access to vast amounts of data comes the need for data-driven marketing....
