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The Biggest No-Brainer for Mortgage Lenders

The Biggest No-Brainer for Mortgage Lenders

by Dave Hadaway | Sep 22, 2021 | Data Marketing Trends

For any mortgage company with a loan portfolio, there is one solution that you have to implement if you are not already.  Monitor your customer portfolio for new credit applications called triggers.  Here are a few things to consider: One vs. Multiple Credit...
Evidence of a Housing Bubble Ready to Pop

Evidence of a Housing Bubble Ready to Pop

by Dave Hadaway | Sep 16, 2021 | Data Marketing Trends, Mortgage Marketing

In many areas of the country, housing prices have screamed 20, 40, even 60% higher in the past 12 months.  Peaking in April, communities have seen very low inventory and, in many cases, multiple buyers competing and escalating home prices to stratospheric...
The Good and the Bad of the USPS Postage Increase

The Good and the Bad of the USPS Postage Increase

by Dave Hadaway | Sep 10, 2021 | Data Marketing Trends, Direct Marketing

On August 29, 2021, the USPS implemented new postage rates as part of it’s “Delivering for America” plan (you have to love the names of our Government programs these days).  The USPS 10-year plan includes “Judicious price increases paired with investment in our...
Artificial Intelligence vs Human Intelligence in Marketing

Artificial Intelligence vs Human Intelligence in Marketing

by Dave Hadaway | Sep 3, 2021 | Data and Analytics, Data Marketing Trends

The news is rampant with stories about Tesla’s Autopilot and it’s problems with crashes.  Even though Mr. Musk inadequately named this feature “Autopilot”, it comes with a disclaimer that requires the driver to stay engaged with the car’s driving.  So, I...

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