by Dave Hadaway | Oct 6, 2023 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Predictive Analytics, Prospect Data, Targeting and Segmentation
“If I owe you a pound, I have a problem; but if I owe you a million, the problem is yours.”- John Keynes That’s right, America. We have now surpassed $1 trillion in collective credit card debt. In the words of the 1970’s band Kool & the Gang,...
by Dave Hadaway | Jun 8, 2023 | Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing
As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One tool that has emerged as a powerful solution is the credit trigger. What is a Credit Trigger?A credit trigger is a data-driven...
by Dave Hadaway | Feb 22, 2023 | Alternative Credit, Data and Analytics, Direct Marketing, Lead Generation, Mortgage Marketing, Prospect Data, Retention Marketing
The Fair Credit Reporting Act (FCRA) is an important piece of legislation that outlines the rules and regulations for how and when businesses can offer credit to their customers, specifically for “firm offers” of credit that must comply with various...
by Dave Hadaway | Jan 27, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation
Credit scores are a critical component of financial decision-making for both individuals and institutions. With two distinct scoring systems on the market, knowing the difference between FICO and Vantage credit scores is essential for navigating this complicated...
by Dave Hadaway | Jan 20, 2023 | Acquisition Marketing, Alternative Credit, Data and Analytics, Data Marketing Trends, Home Equity, Lead Generation, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation
Digital banking and online banking have become increasingly popular in recent years, making it easier for consumers to manage their finances on the go. However, as the use of digital banking platforms continues to grow, so too do the security risks. In this blog post,...
by Dave Hadaway | Dec 19, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation
In the face of economic uncertainty, don’t sit idly by – strike back with these 6 digital marketing strategies to drive brand and business growth! It’s time for savvy marketers to double down on the fundamentals that will boost success. Follow these...