by Dave Hadaway | Jun 8, 2023 | Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing
As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One tool that has emerged as a powerful solution is the credit trigger. What is a Credit Trigger?A credit trigger is a data-driven...
by Dave Hadaway | Feb 22, 2023 | Alternative Credit, Data and Analytics, Direct Marketing, Lead Generation, Mortgage Marketing, Prospect Data, Retention Marketing
The Fair Credit Reporting Act (FCRA) is an important piece of legislation that outlines the rules and regulations for how and when businesses can offer credit to their customers, specifically for “firm offers” of credit that must comply with various...
by Dave Hadaway | Jan 20, 2023 | Acquisition Marketing, Alternative Credit, Data and Analytics, Data Marketing Trends, Home Equity, Lead Generation, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation
Digital banking and online banking have become increasingly popular in recent years, making it easier for consumers to manage their finances on the go. However, as the use of digital banking platforms continues to grow, so too do the security risks. In this blog post,...
by Dave Hadaway | Jan 16, 2023 | Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Lead Generation, Mortgage Marketing
Risk management plays an important role in the consumer lending sector. In today’s economic climate, lenders need to be aware of both internal and external factors that can contribute to high-risk loans. From interest rate changes to new regulations, understanding how...
by Dave Hadaway | Dec 19, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation
In the face of economic uncertainty, don’t sit idly by – strike back with these 6 digital marketing strategies to drive brand and business growth! It’s time for savvy marketers to double down on the fundamentals that will boost success. Follow these...
by Dave Hadaway | Dec 1, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, New Mover Marketing, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation
Home Equity Lines of Credit on the Rise As interest rates continue to rise, many homeowners are looking for ways to tap into the equity they have in their homes. In the second quarter of this year, Americans took out $66 billion in home equity lines of credit...
