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How Lenders Miss 25% of Their Ideal Prospects

How Lenders Miss 25% of Their Ideal Prospects

by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data Marketing Trends, Direct Marketing, Lead Generation, Prospect Data

One problem that many consumers face in today’s financial landscape is building enough credit history to qualify for better loans. 25% of American consumers fall under the criteria of “thin file” prospects. Essentially, they have fewer than 5 items...

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