by Dave Hadaway | Sep 15, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Predictive Analytics, Prospect Data, Targeting and Segmentation
Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing as they believe consumers are less likely to purchase a home in these conditions. While overall mortgage originations are down, consumers are still...
by Dave Hadaway | Sep 1, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data Marketing Trends, New Mover Marketing, Predictive Analytics, Prospect Data, Targeting and Segmentation
As the finance industry becomes more complex, the need for data acumen becomes increasingly important. To make informed decisions, financial professionals need to be able to understand and analyze data. This requires not only technical expertise, but also a deep...
by Dave Hadaway | Aug 18, 2022 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation
We all know at least one person who is seemingly bad with money. They’re always borrowing from you, always late on their bills, and always seem to be in a bad mood. You may have even wondered how they manage to stay afloat financially. The answer? Likely,...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data Marketing Trends, Direct Marketing, Lead Generation, Prospect Data
One problem that many consumers face in today’s financial landscape is building enough credit history to qualify for better loans. 25% of American consumers fall under the criteria of “thin file” prospects. Essentially, they have fewer than 5 items...
