Don’t Leave LTV out of Your Data Strategy

Don’t Leave LTV out of Your Data Strategy

A loan-to-value (LTV) ratio is the correlation between the amount left on your mortgage and the value of your home. For example, if your LTV ratio is 80%, you own 20% of your home, financially speaking.  When it comes to mortgage marketing, having an accurate LTV...
Building An Effective Acquisition Campaign: Understanding the Market

Building An Effective Acquisition Campaign: Understanding the Market

Customer acquisition campaigns are always widely talked about — but if you’re struggling to implement data-driven strategies into your campaign, it’s easier than you think. Creating a full marketing plan involves many factors, but the time invested...