by Dave Hadaway | Dec 19, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation
In the face of economic uncertainty, don’t sit idly by – strike back with these 6 digital marketing strategies to drive brand and business growth! It’s time for savvy marketers to double down on the fundamentals that will boost success. Follow these...
by Dave Hadaway | Dec 1, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, New Mover Marketing, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation
Home Equity Lines of Credit on the Rise As interest rates continue to rise, many homeowners are looking for ways to tap into the equity they have in their homes. In the second quarter of this year, Americans took out $66 billion in home equity lines of credit...
by Dave Hadaway | Oct 6, 2022 | Acquisition Marketing, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Retail Marketing, Retention Marketing, Targeting and Segmentation
As other digital marketing strategies have evolved, email marketing is as important as ever. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other...
by Dave Hadaway | Sep 22, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Predictive Analytics, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation
A loan-to-value (LTV) ratio is the correlation between the amount left on your mortgage and the value of your home. For example, if your LTV ratio is 80%, you own 20% of your home, financially speaking. When it comes to mortgage marketing, having an accurate LTV...
by Dave Hadaway | Aug 10, 2022 | Automotive Marketing, Consumer Finance Marketing, Data Marketing Trends, Mortgage Marketing, Predictive Analytics, Prospect Data, Retail Marketing
The use of credit cards and personal loans has surged in recent years, but that doesn’t necessarily mean Americans are in financial trouble. In fact, revolving debt – which includes credit cards and other lines of credit – hit a new high of $1.02...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Direct Marketing, Lead Generation, New Mover Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
12% of the population moves per year. That’s about 36 million people. New movers — whether renters or homeowners, are a valuable demographic to keep in mind when marketing. Think about it: new movers need a new cable provider, hairstylist, grocery...