by Nora Dillon | Oct 17, 2019 | Data Marketing Trends
1. Intuitive Total Health Services: The trend towards total health consciousness and experiences is projected to sharply increase in the coming year. Growing interest in organic products that boost natural health, such as probiotic skincare and fermented foods, are...
by Nora Dillon | Oct 1, 2019 | Acquisition Marketing, Data and Analytics, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation
Data is knowledge, and knowledge is power. We’ve all heard the saying that history repeats itself, and the same often holds true for data. Of course there are outliers, but more and more marketers are turning to predictive analytics to find common patterns,...
by Nora Dillon | Sep 30, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Prospect Data, Targeting and Segmentation
Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the...
by Nora Dillon | Sep 23, 2019 | Data and Analytics, Data Marketing Trends, Lead Generation, Mortgage Marketing, New Mover Marketing
The approaching year is one filled with uncertainty for those in the real estate industry; with many buyers beginning to pump the brakes on home buying after failing to meet an expectation of a historically competitive market this year. Instead, mortgage applications...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data Marketing Trends, Direct Marketing, Lead Generation, Prospect Data
One problem that many consumers face in today’s financial landscape is building enough credit history to qualify for better loans. 25% of American consumers fall under the criteria of “thin file” prospects. Essentially, they have fewer than 5 items...
