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What is Working – Week of May 29, 2020

by David Hadaway | May 29, 2020 | Acquisition Marketing, Consumer Finance Marketing, Direct Marketing, Mortgage Marketing, Retention Marketing

  Well, we are still in the middle of uncertainty and unprecedented unemployment (over 40 million unemployment claims), economic contraction (the economy by some estimates has contracted 5%+), and many parts of the country still in complete or partial shut-down. ...
How Lenders Miss 25% of Their Ideal Prospects

How Lenders Miss 25% of Their Ideal Prospects

by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data Marketing Trends, Direct Marketing, Lead Generation, Prospect Data

One problem that many consumers face in today’s financial landscape is building enough credit history to qualify for better loans. 25% of American consumers fall under the criteria of “thin file” prospects. Essentially, they have fewer than 5 items...
Implementing Consumer-Lending Behaviors Into Your Marketing Strategy

Implementing Consumer-Lending Behaviors Into Your Marketing Strategy

by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Consumer Finance Marketing, Data and Analytics, Direct Marketing, Lead Generation, Prospect Data

Consumer lenders are seeing a significant rise in popularity and are leading the way in the ever-changing landscape of financial institutions and loan originations. Many consumer finance lenders  are flocking to digital platforms hoping to transform...
Using Real Time Data to Originate More Loans

Using Real Time Data to Originate More Loans

by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Consumer Finance Marketing, Data Marketing Trends, Lead Generation, Mortgage Marketing, Prospect Data, Targeting and Segmentation

No matter which sector of the financial industry you’re in, if you’re targeting prospects for mortgage loans, payday loans, installment loans, consumer finance loans, etc., one of the most important ways to create valuable target segments and market...

Recent Posts

  • How to Retain Your Mortgage Clients with Today’s Low Mortgage Rates
  • What is Working – Week of May 29, 2020
  • NOW IS THE TIME TO FOCUS ON MARKETING
  • Direct Marketing During COVID-19 Quarantine
  • 2019 Consumer Trend Report

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