by Dave Hadaway | Sep 15, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, Predictive Analytics, Prospect Data, Targeting and Segmentation
Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing as they believe consumers are less likely to purchase a home in these conditions. While overall mortgage originations are down, consumers are still...
by Dave Hadaway | Sep 1, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data Marketing Trends, New Mover Marketing, Predictive Analytics, Prospect Data, Targeting and Segmentation
As the finance industry becomes more complex, the need for data acumen becomes increasingly important. To make informed decisions, financial professionals need to be able to understand and analyze data. This requires not only technical expertise, but also a deep...
by Dave Hadaway | Aug 10, 2022 | Automotive Marketing, Consumer Finance Marketing, Data Marketing Trends, Mortgage Marketing, Predictive Analytics, Prospect Data, Retail Marketing
The use of credit cards and personal loans has surged in recent years, but that doesn’t necessarily mean Americans are in financial trouble. In fact, revolving debt – which includes credit cards and other lines of credit – hit a new high of $1.02...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Automotive Marketing, Data Marketing Trends, Lead Generation
Did you know that there were 54 million consumer vehicle sales in 2017? With this amount of volume, it can be easy to get lost in the details of how to target such a large audience, so we’ve made it easy for you. There are some simple data-driven techniques that...
