Keep Money in Your Pocket: Why Customer Retention Systems Matter

Keep Money in Your Pocket: Why Customer Retention Systems Matter

As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One tool that has emerged as a powerful solution is the credit trigger. What is a Credit Trigger?A credit trigger is a data-driven...
Don’t Let Economic Uncertainty Slow Your Financial Marketing

Don’t Let Economic Uncertainty Slow Your Financial Marketing

In the face of economic uncertainty, don’t sit idly by – strike back with these 6 digital marketing strategies to drive brand and business growth! It’s time for savvy marketers to double down on the fundamentals that will boost success. Follow these...
Home Equity Lines of Credit

Home Equity Lines of Credit

Home Equity Lines of Credit on the RiseĀ  As interest rates continue to rise, many homeowners are looking for ways to tap into the equity they have in their homes. In the second quarter of this year, Americans took out $66 billion in home equity lines of credit...
The Importance of Email Marketing

The Importance of Email Marketing

As other digital marketing strategies have evolved, email marketing is as important as ever. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other...
Despite Market Conditions, Consumers Are Still Interested in Buying Homes

Despite Market Conditions, Consumers Are Still Interested in Buying Homes

Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing as they believe consumers are less likely to purchase a home in these conditions. While overall mortgage originations are down, consumers are still...
The need for data acumen in today’s business world.

The need for data acumen in today’s business world.

As the finance industry becomes more complex, the need for data acumen becomes increasingly important. To make informed decisions, financial professionals need to be able to understand and analyze data. This requires not only technical expertise, but also a deep...