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Using Data to Power Personalized Marketing

Using Data to Power Personalized Marketing

by Nora Dillon | Sep 30, 2019 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Prospect Data, Targeting and Segmentation

Personalized marketing is everywhere. Digital channels use cookies, search terms, click through rates and so on in order to enable marketers to track, measure, and take advantage of everything from consumer tastes and trends to marketing placement based on where the...
2019 Housing Market Trends

2019 Housing Market Trends

by Nora Dillon | Sep 23, 2019 | Data and Analytics, Data Marketing Trends, Lead Generation, Mortgage Marketing, New Mover Marketing

The approaching year is one filled with uncertainty for those in the real estate industry; with many buyers beginning to pump the brakes on home buying after failing to meet an expectation of a historically competitive market this year. Instead, mortgage applications...
How Lenders Miss 25% of Their Ideal Prospects

How Lenders Miss 25% of Their Ideal Prospects

by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data Marketing Trends, Direct Marketing, Lead Generation, Prospect Data

One problem that many consumers face in today’s financial landscape is building enough credit history to qualify for better loans. 25% of American consumers fall under the criteria of “thin file” prospects. Essentially, they have fewer than 5 items...
Implementing Consumer-Lending Behaviors Into Your Marketing Strategy

Implementing Consumer-Lending Behaviors Into Your Marketing Strategy

by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Consumer Finance Marketing, Data and Analytics, Direct Marketing, Lead Generation, Prospect Data

Consumer lenders are seeing a significant rise in popularity and are leading the way in the ever-changing landscape of financial institutions and loan originations. Many consumer finance lenders  are flocking to digital platforms hoping to transform...
How To Use Data To Increase Auto Sales

How To Use Data To Increase Auto Sales

by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Automotive Marketing, Data Marketing Trends, Lead Generation

Did you know that there were 54 million consumer vehicle sales in 2017? With this amount of volume, it can be easy to get lost in the details of how to target such a large audience, so we’ve made it easy for you. There are some simple data-driven techniques that...
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