by Dave Hadaway | Oct 6, 2023 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Predictive Analytics, Prospect Data, Targeting and Segmentation
“If I owe you a pound, I have a problem; but if I owe you a million, the problem is yours.”- John Keynes That’s right, America. We have now surpassed $1 trillion in collective credit card debt. In the words of the 1970’s band Kool & the Gang,...
by Dave Hadaway | Sep 18, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, Predictive Analytics, Retention Marketing
Will the 2024 Presidential Election Move Interest Rates Lower? With mortgage rates hovering around 7%, housing prices at an all-time high in many places, the question many are asking, “When will mortgage rates go down?” And by go down, most Americans would...
by Dave Hadaway | Sep 12, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Home Equity, Mortgage Marketing
“Changes are coming” — Daughtry Since 2019, we’ve seen an end to a war, a global pandemic, a massive increase in government spending, increased interest rates, home inventory shortages and inflation. The effects of these events have shifted the lending...
by Dave Hadaway | Jan 20, 2023 | Acquisition Marketing, Alternative Credit, Data and Analytics, Data Marketing Trends, Home Equity, Lead Generation, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation
Digital banking and online banking have become increasingly popular in recent years, making it easier for consumers to manage their finances on the go. However, as the use of digital banking platforms continues to grow, so too do the security risks. In this blog post,...
by Dave Hadaway | Dec 19, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation
In the face of economic uncertainty, don’t sit idly by – strike back with these 6 digital marketing strategies to drive brand and business growth! It’s time for savvy marketers to double down on the fundamentals that will boost success. Follow these...
by Dave Hadaway | Dec 14, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Prospect Data, Retention Marketing, Targeting and Segmentation
Branch networks are shrinking, and banks need to get better at handling this disruptive process with empathy. People need more from banking institutions than just efficient transactions. We all know that 31% of customers who switched banks did so when a branch closed....
