by Dave Hadaway | Dec 1, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, New Mover Marketing, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation
Home Equity Lines of Credit on the Rise As interest rates continue to rise, many homeowners are looking for ways to tap into the equity they have in their homes. In the second quarter of this year, Americans took out $66 billion in home equity lines of credit...
by Dave Hadaway | Oct 6, 2022 | Home Equity, Mortgage Marketing
Homeowners are sitting on a record amount of home equity. Coming off historic home price increases, there is over $22 trillion in untapped equity, looking only at homeowners with under 80% LTV. You read that right. $22,000,000,000,000. That’s a lot of zeros. We could...
