The Benefits of Tri-Bureau Data

The Benefits of Tri-Bureau Data

If you’re like most people, you probably think of the credit bureaus as three separate entities. And while it’s true that Experian, Equifax, and TransUnion all collect and maintain their own data, there are actually a number of benefits to working with all...
The Importance of Email Marketing

The Importance of Email Marketing

As other digital marketing strategies have evolved, email marketing is as important as ever. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other...
Got Equity?

Got Equity?

Homeowners are sitting on a record amount of home equity. Coming off historic home price increases, there is over $22 trillion in untapped equity, looking only at homeowners with under 80% LTV. You read that right. $22,000,000,000,000. That’s a lot of zeros. We could...
Don’t Leave LTV out of Your Data Strategy

Don’t Leave LTV out of Your Data Strategy

A loan-to-value (LTV) ratio is the correlation between the amount left on your mortgage and the value of your home. For example, if your LTV ratio is 80%, you own 20% of your home, financially speaking.  When it comes to mortgage marketing, having an accurate LTV...
Despite Market Conditions, Consumers Are Still Interested in Buying Homes

Despite Market Conditions, Consumers Are Still Interested in Buying Homes

Mortgage rates have been on the rise lately. This has caused many mortgage companies to scale back on their marketing as they believe consumers are less likely to purchase a home in these conditions. While overall mortgage originations are down, consumers are still...
What is an API and How Can it Benefit My Business?

What is an API and How Can it Benefit My Business?

You may have heard the term “API” used in relation to software development, but what exactly is an API? An API stands for Application Programming Interface. In simple terms, an API is a set of rules that determine how two pieces of software will interact with each...