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How to Retain Your Mortgage Clients with Today’s Low Mortgage Rates

by David Hadaway | Jun 9, 2020 | Data Marketing Trends, Mortgage Marketing, Retention Marketing

   Interest rates have dropped below 4% and have sunk into the low 3’s.  Over 24 million homeowners with an outstanding mortgage have a first mortgage rate above 4%.  Looking at credit scores and current standing, about 13 million of these homeowners are...

What is Working – Week of May 29, 2020

by David Hadaway | May 29, 2020 | Acquisition Marketing, Consumer Finance Marketing, Direct Marketing, Mortgage Marketing, Retention Marketing

  Well, we are still in the middle of uncertainty and unprecedented unemployment (over 40 million unemployment claims), economic contraction (the economy by some estimates has contracted 5%+), and many parts of the country still in complete or partial shut-down. ...
2019 Housing Market Trends

2019 Housing Market Trends

by Nora Dillon | Sep 23, 2019 | Data and Analytics, Data Marketing Trends, Lead Generation, Mortgage Marketing, New Mover Marketing

The approaching year is one filled with uncertainty for those in the real estate industry; with many buyers beginning to pump the brakes on home buying after failing to meet an expectation of a historically competitive market this year. Instead, mortgage applications...
Using Real Time Data to Originate More Loans

Using Real Time Data to Originate More Loans

by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Consumer Finance Marketing, Data Marketing Trends, Lead Generation, Mortgage Marketing, Prospect Data, Targeting and Segmentation

No matter which sector of the financial industry you’re in, if you’re targeting prospects for mortgage loans, payday loans, installment loans, consumer finance loans, etc., one of the most important ways to create valuable target segments and market...
Building an Effective Acquisition Campaign: Measurement and Analytics

Building an Effective Acquisition Campaign: Measurement and Analytics

by Nora Dillon | Sep 19, 2019 | Acquisition Marketing, Campaign Measurement, Direct Marketing, Mortgage Marketing

If you haven’t checked out the first two parts in our series on creating an implementing successful acquisition campaigns, you can read about creating your prospect profile here and how to use messaging and marketing channels effectively, here. This week,...
5 Marketing Strategies To Attract First-Time Home Buyers In 2019

5 Marketing Strategies To Attract First-Time Home Buyers In 2019

by Nora Dillon | Sep 16, 2019 | Acquisition Marketing, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Targeting and Segmentation

With the new year fast approaching, it’s time to reassess and evaluate marketing strategies, especially in the rapidly changing environment of real estate. Millennials are on the rise as first-time home buyers, and it’s important to know who comprises that...
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Recent Posts

  • How to Retain Your Mortgage Clients with Today’s Low Mortgage Rates
  • What is Working – Week of May 29, 2020
  • NOW IS THE TIME TO FOCUS ON MARKETING
  • Direct Marketing During COVID-19 Quarantine
  • 2019 Consumer Trend Report

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