by Dave Hadaway | Oct 19, 2021 | Data Marketing Trends, Mortgage Marketing, New Mover Marketing
From lumber to groceries, from cars to toilet paper, the COVID issues have thrown the US supply chains into turmoil. None as drastic as the US housing market. Looking at the chart above, you can see that home listings have been above 1.5 million for the...
by Dave Hadaway | Sep 16, 2021 | Data Marketing Trends, Mortgage Marketing
In many areas of the country, housing prices have screamed 20, 40, even 60% higher in the past 12 months. Peaking in April, communities have seen very low inventory and, in many cases, multiple buyers competing and escalating home prices to stratospheric...
by David Hadaway | Jun 9, 2020 | Data Marketing Trends, Mortgage Marketing, Retention Marketing
Interest rates have dropped below 4% and have sunk into the low 3’s. Over 24 million homeowners with an outstanding mortgage have a first mortgage rate above 4%. Looking at credit scores and current standing, about 13 million of these homeowners are...
by Dave Hadaway | May 29, 2020 | Acquisition Marketing, Consumer Finance Marketing, Direct Marketing, Mortgage Marketing, Retention Marketing
Well, we are still in the middle of uncertainty and unprecedented unemployment (over 40 million unemployment claims), economic contraction (the economy by some estimates has contracted 5%+), and many parts of the country still in complete or partial shut-down. ...
by Nora Dillon | Sep 23, 2019 | Data and Analytics, Data Marketing Trends, Lead Generation, Mortgage Marketing, New Mover Marketing
The approaching year is one filled with uncertainty for those in the real estate industry; with many buyers beginning to pump the brakes on home buying after failing to meet an expectation of a historically competitive market this year. Instead, mortgage applications...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Consumer Finance Marketing, Data Marketing Trends, Lead Generation, Mortgage Marketing, Prospect Data, Targeting and Segmentation
No matter which sector of the financial industry you’re in, if you’re targeting prospects for mortgage loans, payday loans, installment loans, consumer finance loans, etc., one of the most important ways to create valuable target segments and market...
