by Dave Hadaway | Oct 6, 2023 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Predictive Analytics, Prospect Data, Targeting and Segmentation
“If I owe you a pound, I have a problem; but if I owe you a million, the problem is yours.”- John Keynes That’s right, America. We have now surpassed $1 trillion in collective credit card debt. In the words of the 1970’s band Kool & the Gang,...
by Dave Hadaway | Sep 18, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, Predictive Analytics, Retention Marketing
Will the 2024 Presidential Election Move Interest Rates Lower? With mortgage rates hovering around 7%, housing prices at an all-time high in many places, the question many are asking, “When will mortgage rates go down?” And by go down, most Americans would...
by Dave Hadaway | Jun 21, 2023 | Acquisition Marketing, Consumer Finance Marketing, Data Marketing Trends, Direct Marketing, Lead Generation, Predictive Analytics, Retention Marketing, Targeting and Segmentation
The digital age has given rise to the era of big data, and businesses are constantly exploring ways to leverage the vast amounts of data available. This is particularly true for the consumer lending industry, which is increasingly relying on data-driven marketing to...
by Dave Hadaway | Jun 8, 2023 | Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retention Marketing
As data-driven marketing continues to evolve, companies are searching for more effective ways to target and engage potential customers. One tool that has emerged as a powerful solution is the credit trigger. What is a Credit Trigger?A credit trigger is a data-driven...
by Dave Hadaway | Jan 27, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation
Credit scores are a critical component of financial decision-making for both individuals and institutions. With two distinct scoring systems on the market, knowing the difference between FICO and Vantage credit scores is essential for navigating this complicated...
by Dave Hadaway | Jan 20, 2023 | Acquisition Marketing, Alternative Credit, Data and Analytics, Data Marketing Trends, Home Equity, Lead Generation, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation
Digital banking and online banking have become increasingly popular in recent years, making it easier for consumers to manage their finances on the go. However, as the use of digital banking platforms continues to grow, so too do the security risks. In this blog post,...