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Predictive Analytics Are Driving Insight and Growth for Marketers

Predictive Analytics Are Driving Insight and Growth for Marketers

by Nora Dillon | Oct 1, 2019 | Acquisition Marketing, Data and Analytics, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation

Data is knowledge, and knowledge is power. We’ve all heard the saying that history repeats itself, and the same often holds true for data. Of course there are outliers, but more and more marketers are turning to predictive analytics to find common patterns,...

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