by altairadmin | Apr 17, 2020 | Data Marketing Trends, Direct Marketing
This past month has been the most unique and life-altering that most Americans have felt in their lifetime. Shelter-in-place orders are common across the country challenging businesses of all sizes as their revenues have declined. Some businesses have...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data Marketing Trends, Direct Marketing, Lead Generation, Prospect Data
One problem that many consumers face in today’s financial landscape is building enough credit history to qualify for better loans. 25% of American consumers fall under the criteria of “thin file” prospects. Essentially, they have fewer than 5 items...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Consumer Finance Marketing, Data and Analytics, Direct Marketing, Lead Generation, Prospect Data
Consumer lenders are seeing a significant rise in popularity and are leading the way in the ever-changing landscape of financial institutions and loan originations. Many consumer finance lenders are flocking to digital platforms hoping to transform...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Direct Marketing, Lead Generation, New Mover Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
12% of the population moves per year. That’s about 36 million people. New movers — whether renters or homeowners, are a valuable demographic to keep in mind when marketing. Think about it: new movers need a new cable provider, hairstylist, grocery...
by Nora Dillon | Sep 19, 2019 | Acquisition Marketing, Campaign Measurement, Direct Marketing, Mortgage Marketing
If you haven’t checked out the first two parts in our series on creating an implementing successful acquisition campaigns, you can read about creating your prospect profile here and how to use messaging and marketing channels effectively, here. This week,...
by Nora Dillon | Sep 19, 2019 | Acquisition Marketing, Data Marketing Trends, Direct Marketing, Prospect Data, Retail Marketing, Targeting and Segmentation
If you haven’t checked out the first part of this series on how to establish your audience and understand your targeting goals, read it here: Part 1: Understanding The Market. Marketing Channels Once you know who your audience is, and what their needs are...
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