by Dave Hadaway | May 23, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Prospect Data, Retention Marketing
How accurate is the data you are using for your marketing? According to Truthset CEO, Scott McKinley, consumer data is wrong up to 60% of the time. More granularly, by comparing 17 prominent data suppliers, Truthset found gender had a 61% accuracy and age was as low...
by Dave Hadaway | Sep 10, 2021 | Data Marketing Trends, Direct Marketing
On August 29, 2021, the USPS implemented new postage rates as part of it’s “Delivering for America” plan (you have to love the names of our Government programs these days). The USPS 10-year plan includes “Judicious price increases paired with investment in our...
by Dave Hadaway | Aug 19, 2021 | Acquisition Marketing, Data Marketing Trends, Direct Marketing
On April 27, 2002, I ran and finished (barely) the Nashville Rock n Roll Marathon. In November of 2001, the most I had ever run at one time was a 10K, or 6.2 miles. One beautiful Saturday morning on my way to Home Depot, I saw my neighbor out...
by Dave Hadaway | May 29, 2020 | Acquisition Marketing, Consumer Finance Marketing, Direct Marketing, Mortgage Marketing, Retention Marketing
Well, we are still in the middle of uncertainty and unprecedented unemployment (over 40 million unemployment claims), economic contraction (the economy by some estimates has contracted 5%+), and many parts of the country still in complete or partial shut-down. ...
by David Hadaway | Apr 17, 2020 | Data Marketing Trends, Direct Marketing
This past month has been the most unique and life-altering that most Americans have felt in their lifetime. Shelter-in-place orders are common across the country challenging businesses of all sizes as their revenues have declined. Some businesses have...
by Nora Dillon | Sep 23, 2019 | Acquisition Marketing, Alternative Credit, Consumer Finance Marketing, Data Marketing Trends, Direct Marketing, Lead Generation, Prospect Data
One problem that many consumers face in today’s financial landscape is building enough credit history to qualify for better loans. 25% of American consumers fall under the criteria of “thin file” prospects. Essentially, they have fewer than 5 items...
