by Dave Hadaway | Feb 22, 2023 | Alternative Credit, Data and Analytics, Direct Marketing, Lead Generation, Mortgage Marketing, Prospect Data, Retention Marketing
The Fair Credit Reporting Act (FCRA) is an important piece of legislation that outlines the rules and regulations for how and when businesses can offer credit to their customers, specifically for “firm offers” of credit that must comply with various...
by Dave Hadaway | Jan 27, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation, Predictive Analytics, Prospect Data, Targeting and Segmentation
Credit scores are a critical component of financial decision-making for both individuals and institutions. With two distinct scoring systems on the market, knowing the difference between FICO and Vantage credit scores is essential for navigating this complicated...
by Dave Hadaway | Jan 11, 2023 | Data and Analytics, Data Marketing Trends, Direct Marketing, Lead Generation
The banking industry has gone through a lot of changes over the past few years, and many of these developments have had a considerable impact on how banks do business. From advances in technology that have enabled faster transactions to increased regulations that have...
by Dave Hadaway | Dec 19, 2022 | Acquisition Marketing, Alternative Credit, Automotive Marketing, Campaign Measurement, Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, New Mover Marketing, Predictive Analytics, Prospect Data, Retail Marketing, Retention Marketing, Targeting and Segmentation
In the face of economic uncertainty, don’t sit idly by – strike back with these 6 digital marketing strategies to drive brand and business growth! It’s time for savvy marketers to double down on the fundamentals that will boost success. Follow these...
by Dave Hadaway | Dec 19, 2022 | Acquisition Marketing, Data and Analytics, Direct Marketing, Lead Generation, Predictive Analytics, Prospect Data, Retention Marketing, Targeting and Segmentation
As banks and credit unions try to keep up with the ever-evolving demands of customers, they’re finding it increasingly difficult to compete against fintechs and megabanks. To succeed in this competitive landscape, financial institutions must embrace niche...
by Dave Hadaway | Dec 14, 2022 | Acquisition Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Prospect Data, Retention Marketing, Targeting and Segmentation
Branch networks are shrinking, and banks need to get better at handling this disruptive process with empathy. People need more from banking institutions than just efficient transactions. We all know that 31% of customers who switched banks did so when a branch closed....
