by Dave Hadaway | Sep 27, 2023 | Data and Analytics, Predictive Analytics
What can we learn from an NFL story In watching the San Diego, er I mean Los Angeles Chargers, Coach Brandon Staley to use statistical analytics to explain his decision to go for it on 4th and 1 at the end of their game with Minnesota. Fortunately for Coach Staley,...
by Dave Hadaway | Sep 18, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Direct Marketing, Home Equity, Lead Generation, Mortgage Marketing, Predictive Analytics, Retention Marketing
Will the 2024 Presidential Election Move Interest Rates Lower? With mortgage rates hovering around 7%, housing prices at an all-time high in many places, the question many are asking, “When will mortgage rates go down?” And by go down, most Americans would...
by Dave Hadaway | Sep 12, 2023 | Consumer Finance Marketing, Data and Analytics, Data Marketing Trends, Home Equity, Mortgage Marketing
“Changes are coming” — Daughtry Since 2019, we’ve seen an end to a war, a global pandemic, a massive increase in government spending, increased interest rates, home inventory shortages and inflation. The effects of these events have shifted the lending...
by Dave Hadaway | Jul 12, 2023 | Data Marketing Trends
Marketing has come a long way since the age of print advertising. With the advent of technology and the internet, data has become an essential tool in the marketer’s arsenal. However, with access to vast amounts of data comes the need for data-driven marketing....
by Dave Hadaway | Jul 5, 2023 | Data Marketing Trends
As a consumer lender, making effective lending decisions is crucial to your business’s success. With the ever-increasing amount of competition in the lending landscape, you need to be able to identify those who can pay back their loans and weed out those who cannot....
